{"id":3408,"date":"2022-03-14T18:57:29","date_gmt":"2022-03-15T01:57:29","guid":{"rendered":"http:\/\/donorbox.org\/nonprofit-blog\/?p=3408"},"modified":"2026-01-08T01:49:26","modified_gmt":"2026-01-08T09:49:26","slug":"techniques-to-boost-donor-acquisition","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/techniques-to-boost-donor-acquisition","title":{"rendered":"15 Techniques to Boost Donor Acquisition [2026]"},"content":{"rendered":"<p>Donors are everything for nonprofits. Whether you&#8217;re an experienced fundraiser or just getting started, the task of finding new donors will always be one of your biggest hurdles. Donor acquisition requires patience, creativity, and strong strategy \u2013 all things that we&#8217;ll discuss in this article!<\/p>\n<p>We&#8217;ll share 15 techniques to increase your donor acquisition without stretching your team. These techniques are perfect for new and seasoned fundraisers alike.<\/p>\n<p>Want a quick look at five strategies to help you connect with more donors? Listen to Episode 34 of the Nonprofit Podcast!<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8Ri-R38Iblw?rel=0\" width=\"730\" height=\"430\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Get Started With Donorbox<\/span><\/a><\/p>\n<hr \/>\n<h2>15 Techniques to Boost Donor Acquisition<\/h2>\n<hr \/>\n<h3>1. Understand Your Donors<\/h3>\n<p>When you have a better understanding of your donors and what is important to them, you can connect to them in a meaningful and relevant way.<\/p>\n<p>To simplify this process, many organizations choose to create <strong>donor profiles or donor personas<\/strong> to help them visualize typical supporters. A donor persona represents a typical donor that incorporates their demographic information, goals, passions, and preferred communication style.<\/p>\n<p>To understand your donors:<\/p>\n<h4>&#8211; Think about your donors\u2019 demographics.<\/h4>\n<p>Where are they located? What\u2019s their average age?<\/p>\n<h4>&#8211; Think about their preferences.<\/h4>\n<p>What\u2019s the best way to reach them? Which of your supporters prefers to donate online? Which of them are recurring donors? How do they like to be addressed? What\u2019s their communication style?<\/p>\n<h4>&#8211; Think about their behaviors and interests.<\/h4>\n<p>What do they care about? What drives them and motivates them?<\/p>\n<p>Once you\u2019ve created your donor personas, share them with your entire team. Use them when acquiring new donors.<\/p>\n<p>Always have them in mind when releasing any kind of communication to your donors.<\/p>\n<p>Consider editing these personas along the way, especially when you get more data or grow your donor base.<\/p>\n<hr \/>\n<h3>2. Segment Your Donors<\/h3>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/segment-your-donors-and-audiences\" target=\"_blank\" rel=\"noopener\">Donor segmentation<\/a> is the process of categorizing donors based on similar characteristics such as demographics and interests.<\/p>\n<p>Donor segmentation can look similar to building donor personas, but it doesn\u2019t have to. You can segment your donors according to a variety of characteristics, depending on your nonprofit\u2019s mission and size:<\/p>\n<ul>\n<li>Acquisition channel<\/li>\n<li>Gift size<\/li>\n<li>Engagement level<\/li>\n<li>Frequency of giving<\/li>\n<li>Preferred ways to give<\/li>\n<li>Preferred communication methods<\/li>\n<\/ul>\n<p>And more.\u00a0In the ideal world, nonprofit fundraising professionals would be able to personalize marketing efforts. However, individualizing marketing per donor is an impossible task.<\/p>\n<p>What is possible instead for most nonprofits is to make marketing <em>feel<\/em> personal. The right segmentation strategy can help you achieve that.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/donor-management\" target=\"_blank\" rel=\"noopener\">Donorbox&#8217;s donor management<\/a> features can help you properly segment! Sort your donors with a variety of filters and store additional information about each donor so you never lose valuable data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77877 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1.png\" alt=\"Image shows all of the various filters available to sort your donor data using Donorbox's donor management tools. \" width=\"758\" height=\"449\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1.png 1658w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1-300x178.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1-1024x606.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1-768x455.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Donorbox-donor-management-1-1536x910.png 1536w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3>3. Build Relationships With Your Donors<\/h3>\n<p>Building <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-relationships\/\" target=\"_blank\" rel=\"noopener\">relationships with donors<\/a> isn\u2019t something you do only for donor retention. Although relationship building with donors is the basic tenant of donor retention, a donor relationship starts from the very first interaction.<\/p>\n<p>Your systematic cultivation of <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/prospect-research\" target=\"_blank\" rel=\"noopener\">prospective donors<\/a> should aim to move people from the outer circle into the middle circle, and from the middle to the inner circle.<\/p>\n<p>Becoming a donor-centric organization is a pivotal step your nonprofit needs to take in order to boost donor acquisition and online fundraising results.<\/p>\n<p>Stewardship is not only about sending out \u2018thank you\u2019 cards and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/7-non-profit-newsletter-best-practices\/\">e-mail newsletters<\/a>. It\u2019s about connecting with your supporters around the cause you\u2019re all passionate about \u2013 which is usually your mission.<\/p>\n<p>Furthermore, open a conversation with the prospective donor to learn about their values, current situation, and future philanthropic goals. It&#8217;s not about what you want them to do; it&#8217;s about what they hope to get. Asking questions designed to get to know the supporter is of utmost importance to build relationships and acquire donors.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/agreement-business-businessman-872957.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3419 size-large\" title=\"donor acquisition strategies \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/agreement-business-businessman-872957-1024x740.jpg\" alt=\"donor acquisition strategies \" width=\"1024\" height=\"740\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/agreement-business-businessman-872957-1024x740.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/agreement-business-businessman-872957-300x217.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/agreement-business-businessman-872957-768x555.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<h3>4. Set Goals<\/h3>\n<p>Every nonprofit wants to acquire new donors. However, simply saying \u201cWe want more donors\u201d doesn\u2019t suffice as a strategy.<\/p>\n<p>To successfully acquire new donors, your nonprofit needs to set donor acquisition goals.<\/p>\n<p>Donor acquisition goals will vary significantly from one nonprofit to another. However, a good step to take first is to pull data from the past five years and review your donor acquisition and <a href=\"https:\/\/donorbox.org\/donor-retention-rate\" target=\"_blank\" rel=\"noopener\">donor retention rates<\/a>.<\/p>\n<p>Additionally, pull out the goals of your organization for the next year (and three and five years), as well as any mission and vision statements.<\/p>\n<p>Look at how many donors you need to acquire and how much money you need to raise this year to progress towards your mission, and balance that out with results from the past.<\/p>\n<p>Goals can be as simple as &#8220;we want to improve acquisition conversion rates by 10%, retention rates by 15%, and upgrade rates by 20%.&#8221; Make sure to set a timeline for these goals.<\/p>\n<p>Of course, goal setting can get more advanced. You can start targeting not just a quantity of donors but a certain quality as well. An advanced goal could be gaining a smaller number of new recurring donors rather than a larger number of one-time donors because, in the long term, they are more valuable to your organization.<\/p>\n<hr \/>\n<h3>5. Measure and Evaluate<\/h3>\n<p>Goals set a benchmark for your nonprofit. After setting goals and implementing relevant strategies for goal achievement, it\u2019s incredibly important to measure and evaluate the success of your strategies and activities.<\/p>\n<p>As you put your strategies into practice, create metrics (<a href=\"https:\/\/donorbox.org\/nonprofit-blog\/kpis-for-your-nonprofit\" target=\"_blank\" rel=\"noopener\">KPIs<\/a>) related to your goals. These metrics should be key indicators of goal achievement and can be either quantitative, qualitative, or both. They are how you\u2019re going to know whether you accomplished your goals or not.<\/p>\n<p>Based on the timeline you created when you created your goals, consistently measure and evaluate your progress.<\/p>\n<p>Doing this tells you whether your strategies are the right ones for the goals you\u2019re trying to achieve.<\/p>\n<p>If not, don\u2019t panic \u2013 this is what the next step is for.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/charts-computer-data-669615.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3420 size-large\" title=\"Donor Acquisition plan\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/charts-computer-data-669615-1024x678.jpg\" alt=\"Donor Acquisition plan\" width=\"1024\" height=\"678\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/charts-computer-data-669615-1024x678.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/charts-computer-data-669615-300x199.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/05\/charts-computer-data-669615-768x509.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<h3>6. Continuously Improve<\/h3>\n<p>Rome wasn&#8217;t built in a day \u2013 and you won&#8217;t increase your donor acquisition rates overnight. The important thing is to meet your goals and try to constantly improve and reach new heights.<\/p>\n<p>Implementing changes based on the results of your evaluation is one of the most essential practices you need to implement in your nonprofit if you want to acquire donors and reach your fundraising goals.<\/p>\n<p>Evaluation often happens after the timeline of activities is complete, but it can be very helpful to measure and evaluate what worked and what didn&#8217;t work in real time.<\/p>\n<p>To help you evaluate in a way that provides a clear direction to move in for improvements, download our free <a href=\"https:\/\/library.donorbox.org\/rose-bud-thorn-worksheet\/\" target=\"_blank\" rel=\"noopener\">Rose, Bud, and Thorn Worksheet<\/a>. This well help you evaluate what worked, what didn&#8217;t work, and what opportunities you have for improvement moving forward.<\/p>\n<hr \/>\n<h3>7. Become a Social Media Star<\/h3>\n<p>In today\u2019s day and age, your organization might as well not even exist if it&#8217;s not present on main social media networks like Facebook, TikTok, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/twitter-best-practices-for-nonprofits\/\" rel=\"\">X<\/a>, or <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/instagram-for-nonprofits\/\">Instagram<\/a>.<\/p>\n<p>Social media allows your nonprofit to interact with your supporters, build up your brand image, increase exposure, and get donors to sign up for your email list.<\/p>\n<p>When it comes to creating a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-turn-social-media-followers-into-donors\/\">social media strategy<\/a>, it\u2019s important to note that social media isn\u2019t free. There is the cost of staff time and resources, which takes away from other aspects of fundraising and the organization. There&#8217;s also the cost of targeted ads and boosting posts.<\/p>\n<p>Consider these costs in your donor acquisition strategy. If you expect returns on that investment, proceed with creating a social media presence. This will help you connect with <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/millennial-fundraising\" target=\"_blank\" rel=\"noopener\">millennial<\/a> and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/gen-z-donors\" target=\"_blank\" rel=\"noopener\">Gen Z<\/a> donors, too!<\/p>\n<hr \/>\n<h3>8. Master the Email<\/h3>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> is still one of the most effective ways for nonprofits to build awareness, acquire leads, convert supporters, and retain current donors.<\/p>\n<p>This is because email subscribers are generally individuals who have a higher degree of interest in what your nonprofit does (compared to social media followers).<\/p>\n<p>Email marketing is free (or very affordable), and emails are easy to send, quick to deliver results, and proven to increase brand visibility.<\/p>\n<hr \/>\n<h3>9. Showcase Your Impact<\/h3>\n<p>You cannot showcase your impact without measuring it first. And although often a difficult and daunting task, measuring social impact matters. This is especially the case for nonprofits due to their often limited resources. Furthermore, measuring social impact includes measuring complex concepts, such as \u201cincrease in the self-esteem of an individual\u201d or \u201cincrease in overall well-being.&#8221;<\/p>\n<p>By measuring impact, you gather data and stories to use in your marketing and communications. Showcase these quantitative and qualitative data points prominently on your website, in your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-impact-report\" target=\"_blank\" rel=\"noopener\">impact report<\/a>, and on social media.<\/p>\n<p>Making a difference is one of the key <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/why-people-donate\" target=\"_blank\" rel=\"noopener\">reasons people donate<\/a>, so successfully showcasing your impact is a great way to connect with new donors.<\/p>\n<hr \/>\n<h3>10. Explore Peer-to-Peer Fundraising<\/h3>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noopener\">Peer-to-peer fundraising<\/a> is a crowdfunding strategy that utilizes your donors\u2019 existing networks. It encourages supporters to reach out to their peers, friends, coworkers, and family members for donations using a personalized donation page.<\/p>\n<p>Peer-to-peer fundraising is one of the best donor acquisition strategies since it allows your nonprofit to reach a pool of supporters that would have otherwise been inaccessible.<\/p>\n<p>Firstly, it builds on relationships and utilizes your already existing donor base. Secondly, it\u2019s cost-effective since your supporters and evangelists fundraise on your behalf.<\/p>\n<p>Donorbox Peer-to-Peer makes it easy to get started. Choose to invite your supporters by email or allow anyone to sign up to fundraise on your behalf, the way <a href=\"https:\/\/www.samosvolunteers.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Samos Volunteers<\/a> did below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77881 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers.png\" alt=\"Screenshot of an organization's peer-to-peer fundraising campaign to acquire more donors. \" width=\"871\" height=\"582\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers.png 2090w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers-300x200.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers-1024x684.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers-768x513.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers-1536x1026.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/03\/Samos-volunteers-2048x1368.png 2048w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog \"><span class='mb-text'>Launch Your Peer-to-Peer Campaign<\/span><\/a><\/p>\n<hr \/>\n<h3>11. Don\u2019t Dismiss Traditional Fundraising<\/h3>\n<p>While online fundraising may be the norm now, don\u2019t be quick to dismiss traditional fundraising methods.<\/p>\n<p>Here are the three most common techniques considered to be traditional:<\/p>\n<ol>\n<li><strong>Direct Mail:<\/strong> Still very much used by nonprofits since it can be low-cost and effective. Particularly useful for local nonprofits. Add a QR code to your mailings to make accessing your online donation page a breeze!<\/li>\n<li><strong>Events:<\/strong> Events have served as effective fundraising tools for many years. They provide a venue by which donors and potential donors can personally interact and learn about the organization through exciting <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/experiential-fundraising\" target=\"_blank\" rel=\"noopener\">experience-based fundraising<\/a>.<\/li>\n<li><strong>Door-to-door:<\/strong> Door-to-door fundraising has diminished over the years due to its resource-intensive nature. However, many organizations successfully utilize this technique, especially political organizations.<\/li>\n<li><strong>Phone Solicitations:<\/strong> Phone solicitations are donation requests done over the phone, ranging from one employee making a couple of \u2018thank you\u2019 calls to large <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/phone-a-thon\" target=\"_blank\" rel=\"noopener\">phone-a-thons<\/a>.<\/li>\n<\/ol>\n<p>Nonprofits will need simple-to-implement hacks to effectively leverage the traditional methods in this age of everything digital. That&#8217;s exactly why you should listen to this podcast episode where Donorbox converses with Joe Leach, the President of AppealMaker, to learn some direct mail hacks.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RWZQaqLc-JQ?rel=0\" width=\"730\" height=\"430\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<hr \/>\n<h3>12. Perfect Your Online Donation Experience<\/h3>\n<p>You&#8217;ll have a hard time acquiring new donors if your online donation experience is lacking. Creating an attractive, informative donation page with a quick checkout will help convert more of your website visitors into donors.<\/p>\n<p>Your donation page should include a sleek donation form that&#8217;s designed to match your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/branded-donation-form-design\" target=\"_blank\" rel=\"noopener\">nonprofit&#8217;s branding<\/a>. Plus, make your donation form easy to find with a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/sticky-donate-button\" target=\"_blank\" rel=\"noopener\">Sticky Donate Button<\/a> that anchors to the side of the screen while someone scrolls through your website, making your donation form a click away. And ensure these prospective donors complete their donation with a Giving Reminder that gently encourages them to finish their transaction.<\/p>\n<p><a href=\"https:\/\/www.chispaproject.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Chispa Project<\/a> uses a Sticky Donate Button that pops on their website. This can help increase donations by up to 50%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-76071\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa.png\" alt=\"Screenshot of the Chispa Project's website showcasing their Sticky Donate Button.\" width=\"1033\" height=\"470\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa.png 2940w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa-300x137.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa-1024x466.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa-768x350.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa-1536x699.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2016\/08\/Sticky-Donate-Button-Chipsa-2048x932.png 2048w\" sizes=\"auto, (max-width: 1033px) 100vw, 1033px\" \/><\/p>\n<p>This means that as someone browses their website, donating through their <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/popup-donation\" target=\"_blank\" rel=\"noopener\">pop-up donation form<\/a> is only one click away.<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog \"><span class='mb-text'>Perfect Your Donation Experience<\/span><\/a><\/p>\n<hr \/>\n<h3>13. Use Storytelling<\/h3>\n<p>We are hardwired to listen to and get captivated by stories.\u00a0The most successful nonprofits today use stories all the time: on their websites, in their newsletters, on their social media, and wherever else they have the opportunity.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-story\" target=\"_blank\" rel=\"noopener\">Storytelling<\/a> demonstrates your impact in a way that connects with your audience&#8217;s emotions. This can attract new donors to your cause!<\/p>\n<p><strong>Pro tip:<\/strong> If you&#8217;re telling stories about your nonprofit&#8217;s work, you need to consider how to gather those stories ethically. Check out our guide to <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">ethical nonprofit storytelling<\/a> to learn tips and guidelines to make storytelling work for you.<\/p>\n<hr \/>\n<h3>14. Be Mindful of the Acquisition Cost<\/h3>\n<p>Donor acquisition cost is the price you pay to convince a potential donor to make a gift to your organization.<\/p>\n<p>You can think of this as simply all the expenses attributed to acquiring a new donor. This can include expenses to third-party vendors, postage, staff salaries, and other fundraising-related costs.<\/p>\n<p>If you are a small nonprofit (less than five staff or small revenues), you are better off calculating your donor acquisition cost without including salaries or overhead costs. If you are a large nonprofit (larger staff, larger revenues) you should calculate donor acquisition costs both ways, with and without salaries and overhead costs.<\/p>\n<p>It\u2019s very important for nonprofits to stay mindful of the donor acquisition cost as they implement various fundraising strategies.<\/p>\n<p>This is because when you acquire a donor you want to know not only which channel they came through, but also what the expense was to acquire them. That way, when you calculate your donor lifetime value, you\u2019ll be able to determine which fundraising activities are worth investing more in and which are worth moving away from.<\/p>\n<hr \/>\n<h3>15. Add a Donation Kiosk<\/h3>\n<p>If your organization has an in-person component, whether you have a headquarters space or regularly attend community events, a donation kiosk is the best way to boost donor acquisition. People interacting with your organization in-person are more likely to be interested in your mission \u2013 but they can only give if you have an easy way to accept their donation.<\/p>\n<p>The <a href=\"https:\/\/donorbox.org\/live-kiosk\" target=\"_blank\" rel=\"noopener\">Donorbox Live\u2122 Kiosk<\/a> app turns a tablet and card reader into a powerful donation magnet. Accept gifts with cards, smartphones, and smartwatches, making giving quick and easy in our increasingly cashless world.<\/p>\n<p>Plus, donors have the option of sharing their name and email addresses, allowing you to <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-stewardship\" target=\"_blank\" rel=\"noopener\">steward<\/a> that relationship and turn one-time donors into long-term supporters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72930 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image.png\" alt=\"An image showing the Donorbox Live Kiosk app on a tablet, along with the payment methods donors can use (including a smartwatch, smartphone, and credit card).\" width=\"888\" height=\"444\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image.png 3751w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image-300x150.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image-1024x512.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image-768x384.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image-1536x768.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2023\/12\/New-Live-Kiosk-Image-2048x1024.png 2048w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog \"><span class='mb-text'>Get Started with Donorbox Live\u2122 Kiosk<\/span><\/a><\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p>Acquiring donors isn\u2019t as simple as it sometimes seems. Generating positive impressions and progressing towards fundraising goals can be difficult, especially when the pressure is high and deadlines are tight.<\/p>\n<p>The core of donor acquisition is understanding your audience, sending out a convincing message, providing value, and building a donor-focused approach.<\/p>\n<p>Remember that, to acquire donors, you need to ensure their donations are processed smoothly and efficiently \u2013 so don\u2019t forget about a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-donor-management\/\" target=\"_blank\" rel=\"noopener\">donation management system<\/a>!<\/p>\n<p>If you want to learn more about fundraising, visit the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/\">Donorbox Nonprofit Blog<\/a> for more tips and resources. Subscribe to our newsletter for the best of the blog delivered to your inbox every month.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>Donors are everything for nonprofits. Whether you&#8217;re an experienced fundraiser or just getting started, the task of finding new donors will always be one of your biggest hurdles. Donor acquisition requires patience, creativity, and strong strategy \u2013 all things that we&#8217;ll discuss in this article! We&#8217;ll share 15 techniques to increase your donor acquisition without [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":79700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3],"tags":[],"ppma_author":[6351,6421],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Techniques to Boost Donor Acquisition [2026]<\/title>\n<meta name=\"description\" content=\"Donor acquisition is a strategic process of acquiring new donors for your nonprofit. 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