{"id":33069,"date":"2022-05-20T03:35:47","date_gmt":"2022-05-20T10:35:47","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=33069"},"modified":"2025-06-25T03:11:26","modified_gmt":"2025-06-25T10:11:26","slug":"nonprofit-statistics","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-statistics","title":{"rendered":"Nonprofit Statistics 2024 &#8211; Financial, Giving, &#038; Industry-Based Data"},"content":{"rendered":"<p>The nonprofit sector is said to be the third-largest employer in the United States. Many people may be surprised that an industry of charities could make enough to employ that many people. <span style=\"font-weight: 400;\">However, with over <\/span><a href=\"https:\/\/usafacts.org\/articles\/how-many-nonprofits-are-there-in-the-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">1.48 million active 501(c)(3)<\/span><\/a><span style=\"font-weight: 400;\"> nonprofit organizations, the number of employees shouldn\u2019t be a surprise.<\/span><\/p>\n<p>The nonprofit industry has many surprising statistics that may open people&#8217;s eyes to the growth of specific industries, giving tendencies of generations, and where the future of nonprofits is headed.<\/p>\n<p>The following important stats may help your organization find the right target market and the best way to reach them.<\/p>\n<hr \/>\n<h2><a id=\"1\"><\/a>1. Charitable Giving Statistics<\/h2>\n<p>Charitable giving can feel like a guessing game, and too often, that is precisely what nonprofits do when developing campaigns and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-communication\" target=\"_blank\" rel=\"noopener\">communicating with donors<\/a>.<\/p>\n<p><strong>1.1 These statistics can help your nonprofit develop a roadmap and fundraising plan.<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Individual donations to nonprofit organizations rose every year after 2012 until 2022 when the industry faced a <\/span><a href=\"https:\/\/www.nonprofitpro.com\/article\/13-critical-nonprofit-stats-from-2023\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">1.7% decline<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">At the same time, foundations and corporation gifts rose. By 2022, Donor-advised funds DAFs totaled <\/span><a href=\"https:\/\/www.nptrust.org\/reports\/daf-report\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$23 billion<\/span><\/a><span style=\"font-weight: 400;\"> and 3.5 million grants.<\/span><\/li>\n<li><a href=\"https:\/\/thenonprofittimes.com\/npt_articles\/religious-charities-slip-to-third-place-in-donors-perceptions\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">37%<\/span><\/a><span style=\"font-weight: 400;\"> of those with a household income between $70,000 and $200,000 are open to solicitation. <\/span><\/li>\n<\/ul>\n<hr \/>\n<p><strong>1.2 The following statistics show how unaware people in the US are of nonprofit organizations.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/scholarworks.iupui.edu\/server\/api\/core\/bitstreams\/b5904a8a-5081-42cd-bd44-56740b98fb67\/content\" target=\"_blank\" rel=\"nofollow noopener\">62%<\/a> of Americans are unaware of the fact that giving is declining<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only <a href=\"https:\/\/apnews.com\/article\/nonprofits-poll-philanthropy-626acbb7a3f140068d4c814cfeae23ab\" target=\"_blank\" rel=\"nofollow noopener\">5%<\/a> of individuals believe they have received services from nonprofits<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><strong>1.3 Some other interesting charitable giving stats include &#8211;<\/strong><\/p>\n<ul>\n<li>According to the IRS, the most charitable people in the US live in Utah. The other top 10 states comprise Mississippi, Alabama, Tennessee, Georgia, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/start-a-nonprofit-in-south-carolina\">South Carolina<\/a>, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/start-a-nonprofit-in-idaho\" target=\"_blank\" rel=\"noopener\">Idaho<\/a>, Oklahoma, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/start-a-nonprofit-in-arkansas\" target=\"_blank\" rel=\"noopener\">Arkansas<\/a>, and North Carolina.<\/li>\n<li>Nonprofits with monthly recurring programs receive an average of $52 every month.<\/li>\n<li>Monthly recurring donors give <a href=\"https:\/\/www.definefinancial.com\/blog\/charitable-giving-statistics\/#:~:text=monthly%20donation%20give-,42%25,-more%20than%20one\" target=\"_blank\" rel=\"nofollow noopener\">42%<\/a> more than one-time donors.<\/li>\n<\/ul>\n<p>So, if you&#8217;re concerned about whether people are still giving, rest assured they are.<\/p>\n<hr \/>\n<h2><a id=\"2\"><\/a>2. Income (AGI Based) Statistics<\/h2>\n<p>The breakdown of how individuals are giving according to their income can be fascinating. <span style=\"font-weight: 400;\">The average donation in the US in 2020 was <\/span><a href=\"https:\/\/www.definefinancial.com\/blog\/charitable-giving-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$737<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>The following statistics can help give your organization an overview of who you should target and how much you can solicit from your donors.<\/p>\n<p><strong>2.1 When it comes to Average Gross Income (AGI) &#8211; <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 7.5% of people making less than $50,000 per year claim charitable deductions. The average charitable donation from these individuals is $2,588, which equals 8.45 of their adjusted gross income (AGI).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35% of those making $100,000 to $500,000 claim charitable deductions averaging $3,305. This group raises the most money for nonprofit organizations in the US, but give only 2.9% of their AGI.The highest income holders at $10,000,000 or more, average $2,813,343 in charitable deductions. 94.6% of individuals with this level of wealth claim charitable deductions. people earning less than $15,000 made an average charitable donation of $1,471, and this must not be ignored.<\/span><\/li>\n<\/ul>\n<p><strong>2.2 Charitable deduction as a percentage of AGI:<\/strong><\/p>\n<ul>\n<li>under $50,000 8.4%<\/li>\n<li>$50,000 &#8211; $100,000 4.5%<\/li>\n<li>$100,000 &#8211; $500,000 2.9%<\/li>\n<li>$500,000 \u2013 2 million 3.1%<\/li>\n<li>2 million to 10 million 4.4%<\/li>\n<li>10 million or more 9.3%<\/li>\n<\/ul>\n<hr \/>\n<h2><a id=\"3\"><\/a>3. Generational Statistics<\/h2>\n<p>Now that we know what people give according to income, we also need to address generational differences. Once again, the statistics may surprise you.<\/p>\n<hr \/>\n<h3><a id=\"post-33069-_5tothzvdcici\"><\/a>3.1 Gen Z<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33070\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4.jpeg\" alt=\"how many nonprofits in the us\" width=\"800\" height=\"601\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4.jpeg 2048w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4-300x225.jpeg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4-1024x769.jpeg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4-768x577.jpeg 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/word-image-4-1536x1154.jpeg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Gen Zs will represent 82 million people in the US by 2026 (the largest generation) and they\u2019re considered the tech-addicted social justice warriors. Some interesting facts about them include &#8211;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gen Z gives the most to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/markminevich\/2023\/11\/25\/ai-and-generation-z-pioneering-a-new-era-of-philanthropy\/?sh=2b7cfb266d09\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">social and environmental<\/span><\/a><span style=\"font-weight: 400;\"> issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a study by PayPal Giving Fund Canada, <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/gen-zs-millennials-unveil-era-120000823.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAEDfJHrEDwI2oHIVB6IM8dSQ60jgYX1HtWfNm0SuqeYBUQSNCVzxqXhIjW86e1dbfSjSlkyE7oyyyX9QbgQc-yvTxqfh-zvOgN3757j_UZE-8BpJdgROJ2_5YHa4iBVYkGV9HsgERFS7rbzKsdc-htAW6sbH30T4KkCsjuN95_BI\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z and Millenials plan to make a financial donation in 2024.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of Gen Z plan to volunteer for nonprofit organizations. <\/span><\/li>\n<\/ul>\n<p>A nonprofit should target this generation because of potential success in finding passionate advocates, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-volunteers\" target=\"_blank\" rel=\"noopener\">volunteers<\/a>, influencers, and donors.<\/p>\n<hr \/>\n<h3><a id=\"post-33069-_jdnrbde5zxew\" style=\"font-size: 16px;\"><\/a>3.2 Millennials<\/h3>\n<p><span style=\"font-weight: 400;\">Millennials now account for <\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/#:~:text=84%25%20of%20Millennials%20give%20to,or%20respond%20to%20voice%20calls.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">25.9%<\/span><\/a><span style=\"font-weight: 400;\"> of the US population. You\u2019ve likely heard that younger generations give less, but that depends on how you look at it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">84% of Millennials give to charity with an average of <\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/#:~:text=84%25%20of%20Millennials%20give%20to,or%20respond%20to%20voice%20calls.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$481<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.vanguardcharitable.org\/news\/new-survey-3-5-millennial-and-gen-z-donors-plan-give-more-charity-next-12-months#:~:text=Most%20significantly%2C%20this%20year%20more,over%20last%20year%20(49%25).\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60% of Millennials<\/span><\/a><span style=\"font-weight: 400;\"> plan to give more to nonprofits in 2024 than in 2023<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This generation focuses more on disaster relief<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/#:~:text=84%25%20of%20Millennials%20give%20to,or%20respond%20to%20voice%20calls.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">40% of Millennials<\/span><\/a><span style=\"font-weight: 400;\"> are enrolled in <\/span><a href=\"https:\/\/donorbox.org\/recurring-donations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">monthly giving programs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">46% of Millennials donate to crowdfunding campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% of Millennials volunteer locally, 9% volunteer internationally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennials are more likely to give via sponsored initiatives and mobile and will watch online videos before giving.<\/span><\/li>\n<\/ul>\n<p>The amount of gifts for this generation is lower than for older generations, but the number of donors coming from this age group is significant.<\/p>\n<p>Millennial donors are more likely to use mobile devices for research, donating, and advocating for a cause. To reach this generation, you&#8217;ll want to look at including digital wallet apps like <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/venmo-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Venmo<\/a>, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/accept-apple-pay-donations\" target=\"_blank\" rel=\"noopener\">Apple Pay<\/a>, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donations-google-pay\" target=\"_blank\" rel=\"noopener\">Google Pay<\/a>, etc.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-ultraswift-pay\" target=\"_blank\" rel=\"noopener\">Donorbox UltraSwift\u2122 Pay<\/a> makes giving a breeze for your donors. It eliminates the need for them to input their personal details and lets you use the power of digital wallets to make the donation process fast, secure, and convenient.<\/p>\n<hr \/>\n<h3><a id=\"post-33069-_5emgh062dhj4\"><\/a>3.3 Gen X<\/h3>\n<p><span style=\"font-weight: 400;\">The Gen X generation is 20.4% of the US population and <\/span><a href=\"https:\/\/www.definefinancial.com\/blog\/charitable-giving-statistics\/https:\/www.definefinancial.com\/blog\/charitable-giving-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> of them donate. This may discourage you from focusing on this population, but that would be a mistake.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">49% of Gen X donors are enrolled in monthly giving programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">45% of Gen X donors give to crowdfunding campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% volunteer locally, 8% internationally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">56% of Gen X donors attend fundraising events<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This generation of donors should be your best choice for <\/span><a href=\"https:\/\/donorbox.org\/crowdfunding-platform\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crowdfunding<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/donorbox.org\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer<\/span><\/a><span style=\"font-weight: 400;\"> fundraising. Convince 1 donor to start a campaign that reaches 10 of their friends and you could raise over $7,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s best to contact Gen X via text message or phone. They are also likely to check their emails, and 59% are inspired to donate in response to messages and images on social media.<\/span><\/p>\n<hr \/>\n<h3><a id=\"post-33069-_t0r4l0g3u7c1\"><\/a>3.4 Baby boomers<\/h3>\n<p><span style=\"font-weight: 400;\">In the past, the Boomer generation has dominated most industries for years due to their size. Boomers have dropped from the largest demographic to <\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/#:~:text=84%25%20of%20Millennials%20give%20to,or%20respond%20to%20voice%20calls.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">23.6%<\/span><\/a><span style=\"font-weight: 400;\"> of the US population. While this demographic has gotten smaller, it still consists of a large donor block.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of boomers donate annually, which makes them a force to be reckoned with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boomer donors give an average annual gift of $1,212.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">49% of Baby Boomers are enrolled in monthly giving programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35% donate to crowdfunding campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">58% attend fundraising events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">71% volunteer locally, 9% internationally<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Boomers are more likely to answer phone calls, check email, and use text messages, and social media. <\/span><\/p>\n<hr \/>\n<h3><a id=\"post-33069-_ng8a25g8q6np\"><\/a>3.5 Silent generation<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33085\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-scaled.jpg\" alt=\"nonprofit statistics\" width=\"800\" height=\"533\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-scaled.jpg 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-300x200.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-1024x683.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-768x512.jpg 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-1536x1024.jpg 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-3791664-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The silent generation makes up only <\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/#:~:text=84%25%20of%20Millennials%20give%20to,or%20respond%20to%20voice%20calls.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">11.8<\/span><\/a><span style=\"font-weight: 400;\">% of the US population, but their average annual gift of <\/span><a href=\"https:\/\/www.definefinancial.com\/blog\/charitable-giving-statistics\/#:~:text=HOW%20MUCH%20DOES%20THE%20SILENT%20GENERATION%20GIVE%20TO%20CHARITY%3F\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$1,367<\/span><\/a><span style=\"font-weight: 400;\"> still significantly impacts the nonprofit sector.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% of the silent generation gives to charity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% of these donors have given online in the last 12 months<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Silent Generation donors are more likely to give in-kind donations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Silent Generation donors respond best to phone calls and direct mail. Your organization can strengthen relations with these donors by incorporating <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/planned-giving\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">planned giving<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h2><a id=\"4\"><\/a>4. Industry-Based Fundraising &amp; Giving Statistics<\/h2>\n<p>Next, we\u2019ll take a closer look at how donors are giving to different nonprofit industries such as religious, school, homeless, food-related, etc.<\/p>\n<hr \/>\n<h3><a id=\"post-33069-_cja1jp7qlq6v\"><\/a>4.1 Religious<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Religious organizations have had to face significant changes to how they solicit and raise funds.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">49% of donations made to churches were given via credit card<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60% of churchgoers are willing to give to their church digitally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.washingtonpost.com\/religion\/2023\/09\/08\/church-attendance-giving-pandemic\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">67% <\/span><\/a><span style=\"font-weight: 400;\">of churches report using online giving<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Congregations that offer online giving reported higher per capita giving ranging from $2,052 to $2,428.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Congregations that don\u2019t offer online giving reported per capita giving at $1,809<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 out of 4 people who don\u2019t go to church donate to nonprofit organizations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">37% of regular church attendees don\u2019t give money to the church<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a Giving USA report, donations to churches made up 27% of all charitable giving. Religion was the only sector in the report where giving went up.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><a id=\"post-33069-_7sa3niz1vs12\"><\/a>4.2 Human services<\/h3>\n<p><span style=\"font-weight: 400;\">Some interesting facts and data about human services giving include \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human service organizations saw an <\/span><a href=\"https:\/\/www.axios.com\/2023\/06\/22\/charitable-giving-donations-income\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">8% decrease<\/span><\/a><span style=\"font-weight: 400;\"> in donations when adjusted for inflation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human services received 14% of all US donations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human services ranked as the top priority for donors in <\/span><a href=\"https:\/\/www.fidelitycharitable.org\/about-us\/news\/more-donors-supporting-human-services-causes-post-pandemic-than-ever-before.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">16 cities<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 of these cities are on the East and West coasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 out of 8 of these cities used to cite education as the top priority for donors<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><a id=\"post-33069-_v4w4cj66ps5v\"><\/a>4.3 Education<\/h3>\n<p><span style=\"font-weight: 400;\">In 2022, education received 13% of all US donor funds and saw a 10.7% decrease in donations when adjusted for inflation. But Donors gave <a href=\"https:\/\/theconversation.com\/donors-gave-58-billion-to-higher-ed-in-the-2023-academic-year-with-mega-gifts-up-despite-overall-decline-199955\" target=\"_blank\" rel=\"nofollow noopener\">$58 billion<\/a> to higher ed in the 2023 academic year, with mega gifts up despite an overall decline in education-related giving.\u00a0<\/span><\/p>\n<hr \/>\n<h2><a id=\"5\"><\/a>5. Online &amp; Mobile Giving Statistics<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33089\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-scaled.jpg\" alt=\"non profit organizations statistics\" width=\"800\" height=\"533\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-scaled.jpg 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-300x200.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-1024x683.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-768x512.jpg 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-1536x1024.jpg 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-andrea-piacquadio-826349-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Every demographic other than the Silent Generation has shown a great interest in online giving. Online giving from individuals for one-time donations declined <\/span><a href=\"https:\/\/www.nonprofitpro.com\/article\/mr-benchmarks-2023-finds-online-giving-stalled-despite-growth-in-monthly-giving\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">12% in 2023<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Still, there are various online giving types and campaigns that have increased their effectiveness. Other forms of online campaigning have grown in popularity within and across demographics.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">46% to 47% of Gen Z and Millennial donors use QR codes on direct mailing to support their favorite charities.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Monthly giving rose 11% and accounted for one-third of online giving.<\/span><\/li>\n<li><a href=\"https:\/\/dealaid.org\/research\/charitable-giving\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">71%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans have donated to charity at the register at least once.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">66% of donations made at the checkout are $2 or less.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">2% of donors give at the checkout because they recognize the organizations.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">79% of Americans who donate at checkout feel positive afterward.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">For every 1,000 email subscribers, nonprofits have 236 mobile subscribers &#8211; an 11% increase from 2021.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this increase, nonprofits averaged 21 texts per subscriber (primarily advocacy messaging).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">57% of nonprofit website traffic came from mobile and tablet devices, but 75% of revenue came from users on desktop devices.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><a id=\"6\"><\/a>6. Volunteering Statistics<\/h2>\n<p><span style=\"font-weight: 400;\">Since the Covid-19 pandemic, volunteer statistics have changed. The following details can help nonprofits plan and recruit for their volunteer needs. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Volunteers donate almost <\/span><a href=\"https:\/\/www.enterpriseappstoday.com\/stats\/volunteering-statistics.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50 hours<\/span><\/a><span style=\"font-weight: 400;\"> of their time on average<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The average age of volunteers in the US is 42<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More volunteers are women (64%) than men (36%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">39.9% of volunteers in the US were parents<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Corporate volunteerism has increased the number of skilled volunteers for nonprofits<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The average corporate volunteer participation rate is 33%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">56% of nonprofit volunteers regularly attend fundraising events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">67% of donors are nonprofit volunteers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite these statistics, volunteer leaders rate recruiting volunteers as one of the top challenges in 2023.<\/span><\/p>\n<hr \/>\n<h2><a id=\"7\"><\/a>7. Corporate Giving Statistics<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33092\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-scaled.jpg\" alt=\"nonprofit statistics 2022\" width=\"800\" height=\"533\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-scaled.jpg 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-300x200.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-1024x683.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-768x512.jpg 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-1536x1024.jpg 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/pexels-sora-shimazaki-5673488-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, corporate giving grew by <\/span><a href=\"https:\/\/www.bwf.com\/giving-usa-2023-report-insights\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">3.4% totaling $29.48 billion<\/span><\/a><span style=\"font-weight: 400;\">. Corporations give to nonprofit organizations in many ways and for many reasons. When soliciting corporate donations, it\u2019s best to take time to build partnerships with these organizations to ensure healthy, long-term results.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corporations account for 21% of all revenue given to charity ($1 for every $5)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Corporations have increased their interest in giving to nonprofits due to a strong influence from younger employees. Companies have started to offer more matching gifts and volunteer opportunities.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.nonprofitpro.com\/article\/13-critical-nonprofit-stats-from-2023\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of nonprofits cite board involvement in fundraising as a significant challenge. Building corporate partnerships that can increase the revenue of the organization can be an excellent way to increase the involvement and effectiveness of your board.<\/span><\/p>\n<hr \/>\n<h4><span data-sheets-root=\"1\">Bonus Resource: <\/span><\/h4>\n<p><span data-sheets-root=\"1\">Learn how successful nonprofits are adapting through smart donor management, recurring giving programs, and mobile-first technology in this short video.<\/span><\/p>\n<p><iframe title=\"4 Steps to Nonprofit Sustainability That Actually Work\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KMna8i5YzSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2><a id=\"post-33069-_kkc0x621cm01\"><\/a>Final Thoughts<\/h2>\n<p>Demographics, religion, and annual income can all play a part in why donors give. These statistics can help nonprofits determine which groups best fit their donor base, how they should be communicating, and what are the best ways to fundraise. We also have another article discussing <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving-statistics\" target=\"_blank\" rel=\"noopener\">year-end giving statistics<\/a> to help you make smart and informed strategies for the giving season!<\/p>\n<p>For more blogs, guides, tips, and free resources, check the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Donorbox Nonprofit Blog<\/a>. Subscribe to our newsletter to have a list of our best resources delivered to your inbox every month.<\/p>\n<p>Donorbox can help nonprofits collect donor information, segment their donors, and note communication details to create donor management plans for each type of donor. Learn more about our Donor Management feature <a href=\"https:\/\/donorbox.org\/donor-management\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Donorbox also helps nonprofits of all types raise funds online with <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">simple-to-use, affordable, and powerful fundraising features<\/a>\u00a0including Crowdfunding, Peer-to-Peer fundraising, Text-to-Give, Memberships, Events, Recurring Donation Forms, Customizable Donation Pages, and more.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>The nonprofit sector is said to be the third-largest employer in the United States. Many people may be surprised that an industry of charities could make enough to employ that many people. However, with over 1.48 million active 501(c)(3) nonprofit organizations, the number of employees shouldn\u2019t be a surprise. The nonprofit industry has many surprising [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":76385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3,70],"tags":[],"ppma_author":[6364,6392],"class_list":["post-33069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nonprofit Statistics 2024 - Financial, Giving, &amp; Industry-Based Data<\/title>\n<meta name=\"description\" content=\"Here are the most important nonprofit statistics of 2024, segmented by donor income, generations, industry, online giving, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-statistics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Statistics 2024 - Financial, Giving, &amp; Industry-Based Data\" \/>\n<meta property=\"og:description\" content=\"Here are the most important nonprofit statistics of 2024, segmented by donor income, generations, industry, online giving, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-statistics\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-20T10:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T10:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/05\/Nonprofit-Statistics-2024-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chirasree Bose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Ensor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/nonprofit-statistics#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/nonprofit-statistics\"},\"author\":{\"name\":\"Kristine Ensor\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/a40d37180edadafcc437ef48ad695d33\"},\"headline\":\"Nonprofit Statistics 2024 &#8211; 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