{"id":22937,"date":"2021-09-23T01:17:27","date_gmt":"2021-09-23T08:17:27","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog\/?p=22937"},"modified":"2026-07-31T09:14:33","modified_gmt":"2026-07-31T16:14:33","slug":"email-marketing-for-nonprofits","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing-for-nonprofits","title":{"rendered":"Email Marketing for Nonprofits: What You Need to Know"},"content":{"rendered":"<p><a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"nofollow noopener\">48%<\/a> of donors prefer to receive nonprofit updates and appeals via email. With a solid email marketing strategy in place, your organization can build donor trust, increase engagement, and raise more for your cause.<\/p>\n<p>Below, I&#8217;ll share everything you need to know about email marketing for your nonprofit, including which emails to send and the top platforms designed to support your email marketing efforts.<\/p>\n<hr \/>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Email marketing is an effective way for nonprofits to build stronger donor relationships, increase engagement, and maximize fundraising efforts.<\/li>\n<li>Building a healthy email list and segmenting supporters for personalized outreach are the foundation of a successful email marketing strategy.<\/li>\n<li>Nonprofits can effectively engage supporters and inspire giving through newsletters, automated email sequences, fundraising campaigns, and stewardship emails.<\/li>\n<\/ul>\n<hr \/>\n<h2>Why Invest in Email Marketing?<\/h2>\n<hr \/>\n<h3>1. It saves money and time<\/h3>\n<p><span style=\"font-weight: 400;\">As a nonprofit leader, you&#8217;re used to juggling extremely tight <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/a-guide-to-non-profit-budget\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">budgets<\/span><\/a><span style=\"font-weight: 400;\"> and limited resources. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many solid <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> platforms are designed to save you time and money by automating repetitive tasks, like sending welcome sequences to new donors, while enabling you to reach massive donor lists instantly.<\/span><\/p>\n<p>Paying a monthly or annual fee for a good email marketing tool also comes with a high return on investment. <span style=\"font-weight: 400;\">Studies show that frequent, consistent communication with online donors results in a <\/span><a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/online-fundraising-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">41.5%<\/span><\/a><span style=\"font-weight: 400;\"> increase in revenue.<\/span><\/p>\n<hr \/>\n<h3>2. It&#8217;s efficient, yet personal<\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing enables your nonprofit to build personal connections with your supporters in one click. Plus, there are so many <\/span><span style=\"font-weight: 400;\">creative <\/span><span style=\"font-weight: 400;\">ways to <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-write-fundraising-e-mails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">personalize your emails<\/span><\/a>.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Personalized calls to action convert <a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"nofollow noopener\">202%<\/a> better than default calls to action, and emails with personalized subject lines are 26% more likely to be opened.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip: <\/strong>Use variables to set up campaigns that address your supporters by name. <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/segment-your-donors-and-audiences\">Segment your donors<\/a> to tailor your communication based on the topics, programs, and news that genuinely interest and appeal to them.<\/span><\/p>\n<hr \/>\n<h3>3. It can increase donations and engagement<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing-tips-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> reaches donors where they\u2019re most accessible \u2013 their inboxes \u2013 and provides them with an easy and efficient way to support your cause. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/\">33%<\/a> of donors cite email as the tool that most inspires them to give. <\/span><span style=\"font-weight: 400;\">Sending an email appeal with a direct link to your <a href=\"https:\/\/donorbox.org\/donation-pages\" target=\"_blank\" rel=\"noopener\">donation page<\/a> removes friction and makes giving more convenient for supporters. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This can significantly increase engagement and donations.<\/span><\/p>\n<hr \/>\n<h2>4 Must-Send Email Types for Nonprofits<\/h2>\n<p><span style=\"font-weight: 400;\">Now that I&#8217;ve explained the benefits of email marketing, let&#8217;s look at the four types of emails for nonprofit organizations:<\/span><\/p>\n<ol>\n<li><strong>Newsletters: <\/strong>Send a well-structured, branded monthly newsletter to update supporters on your initiatives, share your impact and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">beneficiary<\/a> stories, and recognize volunteers, donors, and staff.<\/li>\n<li><strong>Automated supporter series: <\/strong>Save time and engage donors by setting up an <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/marketing-automation-for-nonprofits\" target=\"_blank\" rel=\"noopener\">automated<\/a> email series. For example, send a three-part welcome series targeting new subscribers to introduce your mission, programs, impact, and ways to engage.<\/li>\n<li><strong>Fundraising campaigns: <\/strong>Share a personalized <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-write-fundraising-e-mails\" target=\"_blank\" rel=\"noopener\">fundraising email<\/a> and include your fundraising goal so donors know what you&#8217;re trying to accomplish. Emphasize urgency, include countdowns and campaign updates, and consider adding an emotive video.<\/li>\n<li><strong>Stewardship emails: <\/strong><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-stewardship\" target=\"_blank\" rel=\"noopener\">Stewarding your donors<\/a> is crucial for minimizing burnout and making supporters feel appreciated. Send a thank-you email and include recent donation statistics and impact stories to demonstrate the impact of their gifts and inspire them to give again.<a name=\"3\"><\/a><\/li>\n<\/ol>\n<p>Remember, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-build-a-relationship-first-email-strategy-for-nonprofits\">relationship-building<\/a> should be at the heart of every email you send. When supporters feel genuinely connected to your mission, they&#8217;ll be naturally inclined to keep engaging with and supporting your cause.<\/p>\n<p><strong>Bonus resource: <\/strong>Tune in to episode 160 of the Nonprofit Podcast as Jena Lynch and Chris Barlow share how smart email automation and personalized donor journeys can increase donations and improve retention.<\/p>\n<p><iframe title=\"Turn Email Subscribers into Loyal Donors with Proven Automation Tips\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/wUGgpBnsPNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2>6 Excellent Email Strategies to Increase Donations<\/h2>\n<hr \/>\n<h3>1. Build a healthy email list<\/h3>\n<p><span style=\"font-weight: 400;\">Having a solid mailing list before creating campaigns helps maximize your return on the time you put into your email marketing strategy.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Use lead magnets<\/span><span style=\"font-weight: 400;\"> to incentivize new supporters to subscribe to your mailing list. This is essentially a gated &#8220;free&#8221; gift or resource that your target audience can only access once they&#8217;ve signed up. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Additionally, build your list by encouraging email subscriptions as often as possible. <\/span><span style=\"font-weight: 400;\">Take an email sign-up list to every <a href=\"https:\/\/donorbox.org\/events\" target=\"_blank\" rel=\"noopener\">event<\/a>, add a &#8220;subscribe to mailing list&#8221; checkbox to your donation form, and include a link on your social media platforms.<\/span><\/p>\n<hr \/>\n<h3>2. Wait to ask for donations<\/h3>\n<p><span style=\"font-weight: 400;\">The first touchpoint a new subscriber has with your organization shouldn\u2019t be a <a href=\"https:\/\/donorbox.org\/donation-forms\" target=\"_blank\" rel=\"noopener\">donation<\/a> request. Design a personalized welcome email series to introduce them to your mission first. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Include valuable content, like your<\/span> <span style=\"font-weight: 400;\">mission<\/span><span style=\"font-weight: 400;\"> and values statements, introductions to programs and staff members, and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/components-of-a-strategic-impact-report\" target=\"_blank\" rel=\"noopener\">impact<\/a> stories.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip: <\/strong>Space out your emails so that new supporters don&#8217;t feel overwhelmed by communications and end up unsubscribing.<\/span><\/p>\n<hr \/>\n<h3>3. Get consent to email your supporters<\/h3>\n<p><span style=\"font-weight: 400;\">Contacting people who may not be invested in your cause will lead to low engagement rates and could breach data protection laws like the<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/gdpr-compliant-donation-platforms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">General Data Protection Regulation<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Supporters who don\u2019t want to receive your emails might also mark them as spam, harming the deliverability of your email marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintain compliance by checking the language used on your website and opt-in forms, and always include an &#8220;unsubscribe&#8221; option in all campaigns you send.<\/span><\/p>\n<hr \/>\n<h3>4. Deliver compelling, targeted messages<\/h3>\n<p><span style=\"font-weight: 400;\">Segment your mailing list and send out communication tailored to your donor\u2019s interests, location, giving history, or programs they\u2019ve previously supported. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most email platforms allow you to segment your lists, making it easy to create and send targeted emails to multiple audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip: <\/strong>Gather your donors\u2019 preferences by designing an opt-in page that asks leading questions. <\/span><span style=\"font-weight: 400;\">Share a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/surveying-your-donors\" target=\"_blank\" rel=\"noopener\">survey<\/a> with existing subscribers asking for their feedback on your emails and which topics have resonated with them the most.<\/span><\/p>\n<hr \/>\n<h3>5. Optimize your email marketing<\/h3>\n<p><span style=\"font-weight: 400;\">Most email marketing platforms offer ready-to-use templates and \u201cdrag-and-drop\u201d features that make it easy to create attractive emails for increasing engagement rates. <\/span><\/p>\n<p>Ensure your subject lines are concise and catchy, so that as many characters as possible can be seen from desktop and mobile devices.<\/p>\n<p>Your messaging should be eye-catching and include enough spacing, breaks in text, visuals, and buttons with links.<\/p>\n<hr \/>\n<h3>6. Use data-driven insights<\/h3>\n<p><span style=\"font-weight: 400;\">Leverage email marketing metrics and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/data-driven-fundraising\" target=\"_blank\" rel=\"noopener\">data-driven<\/a> insights<\/span><span style=\"font-weight: 400;\"> to<\/span><span style=\"font-weight: 400;\"> create an effective email marketing strategy that enables higher engagement rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many email marketing platforms provide metrics on open rates, click rates, the length of time a supporter spends looking at your email, and the most common days and times your supporters are opening emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right data on hand, you can segment your mailing list and connect with different groups at different times.<\/span> <a name=\"4\"><\/a><\/p>\n<hr \/>\n<h2>4 Affordable and Effective Email Marketing Platforms<\/h2>\n<hr \/>\n<h3>1. Donorbox Email Marketing (Beta)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83289 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing.png\" alt=\"Screenshot shows Donorbox CRM's new Email Marketing (Beta) feature. \" width=\"603\" height=\"605\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing.png 1253w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing-300x300.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing-1022x1024.png 1022w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing-150x150.png 150w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Donorbox-CRM-Email-Marketing-768x770.png 768w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing\" target=\"_blank\" rel=\"noopener\">Donorbox Email Marketing<\/a> is a solid email marketing tool built directly into Donorbox CRM, which enables you to send highly targeted, mass email communications to strengthen your outreach and impact.\u00a0<\/span><\/p>\n<h4><b>Features:<\/b><\/h4>\n<ul>\n<li>Build donor trust and engagement by customizing email templates to match your brand using the drag-and-drop editor.<\/li>\n<li>Make mass email communications to donors more personalized and impactful with quick access to robust segmentation tools.<\/li>\n<li>Improve future fundraising by analyzing detailed metrics like open and click rates to understand campaign performance.<\/li>\n<li>Effectively engage supporters by creating automated workflows triggered by predefined conditions to connect with donors at the perfect time.<\/li>\n<li>Ensure timely outreach and maximize engagement with email scheduling capabilities.<\/li>\n<\/ul>\n<h4>Drawbacks:<\/h4>\n<ul>\n<li>Donorbox Email Marketing is still in beta, so you\u2019ll need to wait to access it via Donorbox CRM.<\/li>\n<\/ul>\n<h4><strong>Pricing: <\/strong><\/h4>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-crm\" target=\"_blank\" rel=\"noopener\">Donorbox CRM<\/a>, where Email Marketing is located, is entering an exciting new phase of enhancement. Join the CRM waitlist and stay tuned as it moves closer to the full, enhanced release.<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/share.hsforms.com\/1_M-u5DrwRGapwsXs3ZprqQ4qc9c\"><span class='mb-text'>Join the Donorbox CRM Waitlist<\/span><\/a><\/p>\n<hr \/>\n<h3>2. Mailchimp<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123116 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-scaled.png\" alt=\"Screenshot of Mailchimp's homepage banner, a popular email marketing tool for nonprofits\" width=\"2560\" height=\"715\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-scaled.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-300x84.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-1024x286.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-768x214.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-1536x429.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-2-2048x572.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/mailchimp-alternatives-nonprofits\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> <span style=\"font-weight: 400;\">is a well-known email marketing platform used across multiple sectors. They offer powerful automation features, targeting tools that enable you to focus on donor behavior and preferences, and the ability to schedule email campaigns according to different time zones.<\/span><\/p>\n<h4><b>Features:<\/b><\/h4>\n<ul>\n<li>Access customizable email templates to streamline campaign planning.<\/li>\n<li>Segment your audience using tags to send personalized, targeted messaging and build detailed <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donors-listing-donor-profiles\" target=\"_blank\" rel=\"noopener\">donor profiles<\/a>.<\/li>\n<li>Use the <a href=\"https:\/\/donorbox.org\/jay-ai\" target=\"_blank\" rel=\"noopener\">AI assistant<\/a> to draft email copy and save time.<\/li>\n<li>Schedule and send emails at the right time, based on the recipient&#8217;s time zone.<\/li>\n<\/ul>\n<h4>Drawbacks:<\/h4>\n<ul>\n<li>Mailchimp&#8217;s Free plan excludes essential email marketing features, such as automated workflows, email scheduling, and segmentation. You&#8217;ll need to upgrade to a higher plan to access these features.<\/li>\n<\/ul>\n<h4><strong>Pricing:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Nonprofits receive a 15% discount. Their Free plan includes a maximum of 250 contacts that can be added to your CRM system and up to 500 monthly email sends. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentials, Standard, and Premium plans depend on the number of email contacts you have, starting from $11.43 to $330.96 per month.<\/span><\/p>\n<p>Donorbox <a href=\"https:\/\/donorbox.org\/mailchimp-integration\" target=\"_blank\" rel=\"noopener\">integrates with Mailchimp<\/a>, <span style=\"font-weight: 400;\">making communicating and sending personalized emails to your donors seamless.<\/span><\/p>\n<hr \/>\n<h3>3. Constant Contact<\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123112 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-scaled.png\" alt=\"Screenshot of Constant Contact's email marketing landing page for nonprofits and other organizations\" width=\"677\" height=\"299\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-scaled.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-300x132.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-1024x452.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-768x339.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-1536x678.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-1-2048x904.png 2048w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/strong><\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/constant-contact-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Constant Contact<\/a> provides a full digital marketing suite, including email marketing to support your nonprofit&#8217;s donor engagement and fundraising efforts.<\/p>\n<h4><b>Features:<\/b><\/h4>\n<ul>\n<li>Use the drag-and-drop editor and hundreds of available email templates to build campaigns.<\/li>\n<li>Set up automated workflows to maximize efficiency and send emails on time.<\/li>\n<li>Connect your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/canva-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Canva<\/a> account to seamlessly include stylish graphics within your emails.<\/li>\n<li>Leverage mobile-optimized sign-up forms with custom fields and built-in security.<\/li>\n<li>Use the list management tools for building, segmenting, and tracking.<\/li>\n<\/ul>\n<h4>Drawbacks:<\/h4>\n<ul>\n<li>Constant Contact offers basic automations, which may be limiting for nonprofits who need more advanced functionality.<\/li>\n<\/ul>\n<h4><b>Pricing:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Eligible nonprofits can qualify for a 20-30% discount on their plans. Light, Standard, and Premium packages range from $12 to $80 per month.<\/span><\/p>\n<hr \/>\n<h3>4. Email Octopus<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123120 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-scaled.png\" alt=\"Screenshot of Email Octopus' landing page\" width=\"730\" height=\"270\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-scaled.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-300x111.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-1024x378.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-768x284.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-1536x567.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Email-marketing-for-nonprofits-3-2048x756.png 2048w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p><a href=\"https:\/\/emailoctopus.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Email Octopus<\/span><\/a><span style=\"font-weight: 400;\"> offers a simple yet powerful platform to help nonprofits like yours grow your mission.<\/span><\/p>\n<h4><b>Features:<\/b><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Use the free email templates to create campaigns that are responsive on any device.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build drip email sequences to reach the right supporters, ensuring targeted outreach.<\/span><\/li>\n<li>Save time by creating multi-step automations to streamline campaign planning and send targeted responses.<\/li>\n<li>Target subscribers based on data and behaviour so every email feels relevant.<\/li>\n<li>Monitor clicks and open rates to track campaign performance.<\/li>\n<\/ul>\n<h4>Drawbacks:<\/h4>\n<ul>\n<li>Email Octopus offers limited automation workflows compared to competitor platforms like HubSpot.<\/li>\n<\/ul>\n<h4><b>Pricing:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The Starter plan is $0 for 2,500 subscribers and 10,000 emails per month. The Pro plan is priced from $9 per month, and increases based on your number of subscribers and monthly email sends. Email Octopus also offers a 20% lifetime discount to registered nonprofits.<\/span><\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">The energy and costs associated with investing in a great email marketing strategy are more than worth it. And, when paired with a strong email marketing platform, you&#8217;ll be able to increase engagement and donations to your cause.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Donorbox is a leading fundraising platform that offers helpful <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">fundraising features<\/a> and tools, including the integrated Donorbox CRM and Email Marketing tool to maximize your engagement, outreach, and impact.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For more fundraising tips and ideas, visit the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a>. Subscribe to the monthly newsletter for a curated selection of expert resources sent to your inbox.\u00a0<\/span><\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>48% of donors prefer to receive nonprofit updates and appeals via email. With a solid email marketing strategy in place, your organization can build donor trust, increase engagement, and raise more for your cause. Below, I&#8217;ll share everything you need to know about email marketing for your nonprofit, including which emails to send and the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":123629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6238,3,70],"tags":[],"ppma_author":[6357,6405,6366],"class_list":["post-22937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fundraising-tips","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - 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