Below, I\u2019ll explain why supporters may lean towards stock giving this year-end, and what you can do to prepare for this shift in giving behavior.<\/p>\n
\n
<\/a>Key Takeaways 💡<\/h2>\n\n- Educate supporters and enable stock giving on your year-end campaign. <\/strong>This allows your organization to capture larger gifts from supporters who prefer non-cash alternatives.<\/li>\n
- Show donors the impact stock donations can have. <\/strong>Clearly explain the difference a stock gift can have by using concise messaging that connects the gift to the outcome.<\/li>\n
- Prepare your team ahead of the year-end rush. <\/strong>Make sure fundraising and development teams are aligned on messaging and know how to answer any questions related to stock gifts.<\/li>\n<\/ul>\n
\n<\/a>Why More Donors May Give Stock This Year-End<\/h2>\nDue to recent market growth and increased tax benefits for donors, non-cash donations like stock and cryptocurrency<\/a> are quickly becoming a mainstream giving solution for supporters who want to elevate their impact.<\/p>\nThe Giving Block\u2019s 2026 Annual Report<\/a> shows that online stock donation volume increased<\/strong> by<\/strong> 127%<\/strong> in 2025, with the average gift climbing past $51,000<\/strong>. Plus, supporters who give non-cash donations give roughly 10X more<\/a> than they did in the past.<\/p>\nSee how the average stock donation size has scaled rapidly year over year from 2022 to 2025:<\/p>\n
![\"stock](\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-prepare-for-year-end-stock-giving_stock-donation-analysis-year-over-year-300x118.png\")
<\/p>\n
Source<\/strong>: 2026 Annual Report on Crypto Philanthropy and Digital Fundraising Innovation<\/a><\/p>\nNew research from M+R also shows that 68%<\/a> of surveyed donors say the biggest influence on how much they give is the organizations who need their support most. Tax implications, market performance, and financial advice matter far less to donors.<\/p>\n
\n<\/a>How to Prepare for Year-End Stock Gifts<\/h2>\n
\n<\/a>1. Offer stock giving on your donation form<\/h3>\nIf you don\u2019t already offer a stock giving option on your form, make it easy for year-end donors who prefer to give using this payment method<\/a>.<\/p>\nFundraising platforms like Donorbox make it easy for your organization to accept stock and cryptocurrency gifts on donation forms, significantly increasing financial support for your mission. Donorbox Pro and Premium users in the U.S. can effortlessly accept stock and crypto donations through the platform\u2019s integration<\/a> with The Giving Block.<\/p>\nOnce supporters click on the crypto and\/or stock tab on your donation form<\/a>, The Giving Block\u2019s form will pop up on the screen. Donors then complete their gift by entering the required information, or scanning or copying a QR code to make a crypto donation.<\/p>\nAt Donorbox, the average stock donation is almost 9,000% bigger <\/strong>than the average donation made with a credit card.<\/p><\/blockquote>\nSee how Crazy Love Africa<\/a> is collecting stock and crypto donations on their donation form:<\/p>\n![\"Crazy](\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-prepare-for-year-end-stock-giving_donorbox-donation-form-152x300.png\")
<\/p>\n
Accept Year-end Stock Gifts with Donorbox<\/span><\/a><\/p>\nBonus resource: <\/strong>For a detailed guide on how to accept year-end stock gifts, visit this blog post<\/a>.<\/p>\n
\n<\/a>2. Guide prospective donors<\/h3>\nM+R\u2019s study shows that 68%<\/a> of existing supporters already know about donating in stock.<\/p>\nHowever, prospective donors are far less familiar with alternative giving options, which is why it\u2019s important for your organization to educate supporters<\/a> about stock donations.<\/p>\n![\"Awareness](\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-prepare-for-year-end-stock-giving_guide-prospective-donors-300x155.png\")
<\/p>\n
Source<\/strong>: M+R<\/a><\/p>\nInclude relevant information about stock and crypto giving on your end-of year campaign page, in emails and newsletters, and in other communications.<\/p>\n
Donors value simplicity, so keep things straightforward by making the option visible and redirecting supporters to the information they need.<\/p>\n
Consider including this free downloadable resource in your communications to explain how stock and crypto donations work:<\/p>\n
![\"How](\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/How-to-explain-stock-and-crypto-donations-to-donors.svg\")
<\/a><\/p>\nPro tip: <\/strong>Stock donors care about measurable outcomes and sustainability, so share your impact up front when encouraging these gifts.<\/p>\n
\n<\/a>3. Align your team on messaging<\/h3>\nEnsure everyone in your organization \u2013 including fundraising and finance teams, and development staff<\/a> \u2013 is aware that you accept stock donations and knows how to answer any questions new prospects may have.<\/p>\nUse clear, concise messaging in your appeal to communicate the impact a stock donation can have.<\/p>\n
For example, instead of \u201cMake a stock donation for increased tax benefits,\u201d <\/em>consider something like, \u201cA $_____ gift in stock provides a year\u2019s supply of food and shelter to 10 homeless families.\u201d<\/em><\/p><\/blockquote>\nHere are some basic points to align on:<\/p>\n
\n- How should staff explain stock giving to prospects<\/a> and donors?<\/li>\n
- Where can supporters make a gift (e.g., your donation form)?<\/li>\n
- Who handles questions about the transfer of stock?<\/li>\n
- Who should be notified when a stock gift comes through?<\/li>\n<\/ul>\n
In addition, consider how donors will be acknowledged for end-of-year stock donations. To minimize your workload and streamline your year-end fundraising, consider sending automated receipts so no donation goes unacknowledged.<\/p>\n
Donorbox\u2019s integration with The Giving Block makes acknowledging stock and crypto donations effortless.<\/p>\n
Stock donors receive a donation receipt from Modern Philanthropy Foundation, The Giving Block\u2019s distribution partner, once shares have been received and liquidated.<\/p>\n
\n<\/a>Your Year-End Stock Donation Checklist<\/h2>\nUse this handy stock donation checklist to ensure your organization stays on track before sharing your year-end appeals.<\/p>\n
![\"Year-end](\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/Year-end-Stock-Donation-Checklist-Resource-Banner.svg\")
<\/a><\/p>\n
\n<\/a>How to Attract Wealthier Donors This Giving Season<\/h2>\nLearn how to accept more major gifts of stock and cryptocurrency from the next generation of donors in this video:<\/p>\n
\n
<\/a>Why More Donors May Give Stock This Year-End<\/h2>\nDue to recent market growth and increased tax benefits for donors, non-cash donations like stock and cryptocurrency<\/a> are quickly becoming a mainstream giving solution for supporters who want to elevate their impact.<\/p>\nThe Giving Block\u2019s 2026 Annual Report<\/a> shows that online stock donation volume increased<\/strong> by<\/strong> 127%<\/strong> in 2025, with the average gift climbing past $51,000<\/strong>. Plus, supporters who give non-cash donations give roughly 10X more<\/a> than they did in the past.<\/p>\nSee how the average stock donation size has scaled rapidly year over year from 2022 to 2025:<\/p>\n
<\/p>\n
Source<\/strong>: 2026 Annual Report on Crypto Philanthropy and Digital Fundraising Innovation<\/a><\/p>\nNew research from M+R also shows that 68%<\/a> of surveyed donors say the biggest influence on how much they give is the organizations who need their support most. Tax implications, market performance, and financial advice matter far less to donors.<\/p>\n
\n<\/a>How to Prepare for Year-End Stock Gifts<\/h2>\n
\n<\/a>1. Offer stock giving on your donation form<\/h3>\nIf you don\u2019t already offer a stock giving option on your form, make it easy for year-end donors who prefer to give using this payment method<\/a>.<\/p>\nFundraising platforms like Donorbox make it easy for your organization to accept stock and cryptocurrency gifts on donation forms, significantly increasing financial support for your mission. Donorbox Pro and Premium users in the U.S. can effortlessly accept stock and crypto donations through the platform\u2019s integration<\/a> with The Giving Block.<\/p>\nOnce supporters click on the crypto and\/or stock tab on your donation form<\/a>, The Giving Block\u2019s form will pop up on the screen. Donors then complete their gift by entering the required information, or scanning or copying a QR code to make a crypto donation.<\/p>\nAt Donorbox, the average stock donation is almost 9,000% bigger <\/strong>than the average donation made with a credit card.<\/p><\/blockquote>\nSee how Crazy Love Africa<\/a> is collecting stock and crypto donations on their donation form:<\/p>\n<\/p>\n
Accept Year-end Stock Gifts with Donorbox<\/span><\/a><\/p>\nBonus resource: <\/strong>For a detailed guide on how to accept year-end stock gifts, visit this blog post<\/a>.<\/p>\n
\n<\/a>2. Guide prospective donors<\/h3>\nM+R\u2019s study shows that 68%<\/a> of existing supporters already know about donating in stock.<\/p>\nHowever, prospective donors are far less familiar with alternative giving options, which is why it\u2019s important for your organization to educate supporters<\/a> about stock donations.<\/p>\n<\/p>\n
Source<\/strong>: M+R<\/a><\/p>\nInclude relevant information about stock and crypto giving on your end-of year campaign page, in emails and newsletters, and in other communications.<\/p>\n
Donors value simplicity, so keep things straightforward by making the option visible and redirecting supporters to the information they need.<\/p>\n
Consider including this free downloadable resource in your communications to explain how stock and crypto donations work:<\/p>\n
<\/a><\/p>\nPro tip: <\/strong>Stock donors care about measurable outcomes and sustainability, so share your impact up front when encouraging these gifts.<\/p>\n
\n<\/a>3. Align your team on messaging<\/h3>\nEnsure everyone in your organization \u2013 including fundraising and finance teams, and development staff<\/a> \u2013 is aware that you accept stock donations and knows how to answer any questions new prospects may have.<\/p>\nUse clear, concise messaging in your appeal to communicate the impact a stock donation can have.<\/p>\n
For example, instead of \u201cMake a stock donation for increased tax benefits,\u201d <\/em>consider something like, \u201cA $_____ gift in stock provides a year\u2019s supply of food and shelter to 10 homeless families.\u201d<\/em><\/p><\/blockquote>\nHere are some basic points to align on:<\/p>\n
\n- How should staff explain stock giving to prospects<\/a> and donors?<\/li>\n
- Where can supporters make a gift (e.g., your donation form)?<\/li>\n
- Who handles questions about the transfer of stock?<\/li>\n
- Who should be notified when a stock gift comes through?<\/li>\n<\/ul>\n
In addition, consider how donors will be acknowledged for end-of-year stock donations. To minimize your workload and streamline your year-end fundraising, consider sending automated receipts so no donation goes unacknowledged.<\/p>\n
Donorbox\u2019s integration with The Giving Block makes acknowledging stock and crypto donations effortless.<\/p>\n
Stock donors receive a donation receipt from Modern Philanthropy Foundation, The Giving Block\u2019s distribution partner, once shares have been received and liquidated.<\/p>\n
\n<\/a>Your Year-End Stock Donation Checklist<\/h2>\nUse this handy stock donation checklist to ensure your organization stays on track before sharing your year-end appeals.<\/p>\n
<\/a><\/p>\n
\n<\/a>How to Attract Wealthier Donors This Giving Season<\/h2>\nLearn how to accept more major gifts of stock and cryptocurrency from the next generation of donors in this video:<\/p>\n
The Giving Block\u2019s 2026 Annual Report<\/a> shows that online stock donation volume increased<\/strong> by<\/strong> 127%<\/strong> in 2025, with the average gift climbing past $51,000<\/strong>. Plus, supporters who give non-cash donations give roughly 10X more<\/a> than they did in the past.<\/p>\n See how the average stock donation size has scaled rapidly year over year from 2022 to 2025:<\/p>\n Source<\/strong>: 2026 Annual Report on Crypto Philanthropy and Digital Fundraising Innovation<\/a><\/p>\n New research from M+R also shows that 68%<\/a> of surveyed donors say the biggest influence on how much they give is the organizations who need their support most. Tax implications, market performance, and financial advice matter far less to donors.<\/p>\n If you don\u2019t already offer a stock giving option on your form, make it easy for year-end donors who prefer to give using this payment method<\/a>.<\/p>\n Fundraising platforms like Donorbox make it easy for your organization to accept stock and cryptocurrency gifts on donation forms, significantly increasing financial support for your mission. Donorbox Pro and Premium users in the U.S. can effortlessly accept stock and crypto donations through the platform\u2019s integration<\/a> with The Giving Block.<\/p>\n Once supporters click on the crypto and\/or stock tab on your donation form<\/a>, The Giving Block\u2019s form will pop up on the screen. Donors then complete their gift by entering the required information, or scanning or copying a QR code to make a crypto donation.<\/p>\n At Donorbox, the average stock donation is almost 9,000% bigger <\/strong>than the average donation made with a credit card.<\/p><\/blockquote>\n See how Crazy Love Africa<\/a> is collecting stock and crypto donations on their donation form:<\/p>\n Accept Year-end Stock Gifts with Donorbox<\/span><\/a><\/p>\n Bonus resource: <\/strong>For a detailed guide on how to accept year-end stock gifts, visit this blog post<\/a>.<\/p>\n M+R\u2019s study shows that 68%<\/a> of existing supporters already know about donating in stock.<\/p>\n However, prospective donors are far less familiar with alternative giving options, which is why it\u2019s important for your organization to educate supporters<\/a> about stock donations.<\/p>\n Source<\/strong>: M+R<\/a><\/p>\n Include relevant information about stock and crypto giving on your end-of year campaign page, in emails and newsletters, and in other communications.<\/p>\n Donors value simplicity, so keep things straightforward by making the option visible and redirecting supporters to the information they need.<\/p>\n Consider including this free downloadable resource in your communications to explain how stock and crypto donations work:<\/p>\n Pro tip: <\/strong>Stock donors care about measurable outcomes and sustainability, so share your impact up front when encouraging these gifts.<\/p>\n Ensure everyone in your organization \u2013 including fundraising and finance teams, and development staff<\/a> \u2013 is aware that you accept stock donations and knows how to answer any questions new prospects may have.<\/p>\n Use clear, concise messaging in your appeal to communicate the impact a stock donation can have.<\/p>\n For example, instead of \u201cMake a stock donation for increased tax benefits,\u201d <\/em>consider something like, \u201cA $_____ gift in stock provides a year\u2019s supply of food and shelter to 10 homeless families.\u201d<\/em><\/p><\/blockquote>\n Here are some basic points to align on:<\/p>\n In addition, consider how donors will be acknowledged for end-of-year stock donations. To minimize your workload and streamline your year-end fundraising, consider sending automated receipts so no donation goes unacknowledged.<\/p>\n Donorbox\u2019s integration with The Giving Block makes acknowledging stock and crypto donations effortless.<\/p>\n Stock donors receive a donation receipt from Modern Philanthropy Foundation, The Giving Block\u2019s distribution partner, once shares have been received and liquidated.<\/p>\n Use this handy stock donation checklist to ensure your organization stays on track before sharing your year-end appeals.<\/p>\n Learn how to accept more major gifts of stock and cryptocurrency from the next generation of donors in this video:<\/p>\n<\/p>\n
\n<\/a>How to Prepare for Year-End Stock Gifts<\/h2>\n
\n<\/a>1. Offer stock giving on your donation form<\/h3>\n
<\/p>\n
\n<\/a>2. Guide prospective donors<\/h3>\n
<\/p>\n<\/a><\/p>\n
\n<\/a>3. Align your team on messaging<\/h3>\n
\n
\n<\/a>Your Year-End Stock Donation Checklist<\/h2>\n
<\/a><\/p>\n
\n<\/a>How to Attract Wealthier Donors This Giving Season<\/h2>\n