{"id":124727,"date":"2026-09-04T06:03:25","date_gmt":"2026-09-04T13:03:25","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=124727"},"modified":"2026-09-04T06:05:06","modified_gmt":"2026-09-04T13:05:06","slug":"how-to-engage-donors-at-your-auction","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/how-to-engage-donors-at-your-auction","title":{"rendered":"How to Engage Donors Before, During, and After Your Auction"},"content":{"rendered":"<p>Who\u2019s the lifeblood of your organization? <strong>Your supporters.<\/strong> Of course, every volunteer and employee and sponsor is vital to the success of your organization, but your donors are the ones providing the funds for you to do your important work. For an <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/online-auction-fundraising\" target=\"_blank\" rel=\"noopener\">auction<\/a> fundraiser, engaging donors should start well before bidding opens and continue after the final item has been won.<\/p>\n<p>It\u2019s all too easy to focus most of your attention on the auction itself, but some of your best engagement opportunities actually happen before and after bidding.<\/p>\n<p>In this article, I\u2019ll walk through how to engage your donors <strong>before, during, and after<\/strong> your fundraiser.<\/p>\n<hr \/>\n<h2><a id=\"post-124727-_5osuvz1zcx8f\"><\/a>Key Takeaways &#x1f4a1;<\/h2>\n<ul>\n<li><strong>Before your auction<\/strong>: Build excitement around your items while communicating your mission.<\/li>\n<li><strong>During your auction<\/strong>: Make bidding easy and keep your cause front and center.<\/li>\n<li><strong>After your auction<\/strong>: Show supporters exactly what their participation made possible.<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Engaging Before Your Auction<\/strong><\/h2>\n<p>You can start building excitement well before your auction begins! From the moment an attendee registers to bid, you have an opportunity to introduce them to your mission, preview standout auction items, and give them a reason to come back once bidding opens.<\/p>\n<p>People don\u2019t donate randomly. They donate because they\u2019ve learned about an organization that\u2019s focused on a cause they care about. They donate to make a difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-124723 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/laurie-hochman-3.svg\" alt=\"Laurie Hochman Quote: &quot;Learning how to tell your story effectively is integral to taking a person who\u2019s interested in your cause and converting them to a supporter.&quot;\" width=\"1575\" height=\"886\" \/><\/p>\n<p>Don\u2019t be afraid to pull at their heartstrings: make sure you communicate <strong>why<\/strong> it\u2019s important for them to support your cause by attending your event and then donating. You can do this by <a href=\"https:\/\/www.auctria.com\/unique-events\" target=\"_blank\" rel=\"nofollow noopener\">showing pictures and videos<\/a>, including informational articles about your cause, or sharing relevant data. You can tell your organization\u2019s story on your event website, and if you gather information like their email, you can email them directly in the months leading up to your event.<\/p>\n<p>Here are a few questions to ask yourself as you tell your story:<\/p>\n<ul>\n<li><em>Why<\/em> do you do this work?<\/li>\n<li>What\u2019s the change your organization wants to see in the world?<\/li>\n<li>What are the tangible outcomes of the money you raise?<\/li>\n<\/ul>\n<p>By telling your story alongside your auction promotion, you give supporters another reason to register, bid, and stay engaged with your cause once the auction is over. You\u2019re \u201cwarming\u201d them up in advance, increasing the likelihood of them donating during the event (and the likelihood of them donating more than they might have otherwise!).<\/p>\n<hr \/>\n<h2><strong>Engaging During Your Auction<\/strong><\/h2>\n<p>During your auction, it\u2019s important to make the bidding experience as smooth as possible. Bidders should be able to browse items, place bids, and stay on top of their bidding activities without unnecessary friction.<\/p>\n<p>If there\u2019s friction in the experience (i.e., it\u2019s hard to find where to buy a ticket, some payment options aren\u2019t accepted, etc), then you run the risk of supporters getting frustrated. They might even give up on attending, bidding, or donating entirely if it\u2019s unclear or too difficult!<\/p>\n<p>You may also lose their trust: if your event is poorly run, they may not trust that your organization will put their contributions to good work. A smooth event experience, on the other hand, helps build confidence in your organization.<\/p>\n<blockquote><p>Platforms like <a href=\"https:\/\/www.auctria.com\/features\">Auctria<\/a> help make bidding easier to manage and simpler for supporters to navigate, so they can focus on the excitement of the auction instead of the logistics.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-124711 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-engage-donors-before-during-after-auction_auctria-bidding-300x267.png\" alt=\"Screenshot of Auctria's bidding UI\" width=\"936\" height=\"833\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-engage-donors-before-during-after-auction_auctria-bidding-300x267.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-engage-donors-before-during-after-auction_auctria-bidding-768x684.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/how-to-engage-donors-before-during-after-auction_auctria-bidding.png 800w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<p>If supporters want to give beyond their bids, tools like Donorbox provide additional ways to donate directly to your cause and generate recurring support.<\/p>\n<hr \/>\n<h3><a id=\"post-124727-_16xnrl2j49fw\"><\/a>Keep your mission at the heart of the auction<\/h3>\n<p>This is also your time to double down on telling your organization\u2019s story!<\/p>\n<p>You can tell your story leading up to your event, but the event itself is your main shot to get them over the finish line to donate. Make sure you have a compelling presentation during the event to motivate donors to give money.<\/p>\n<p>You can take your storytelling to the next level with an impact video, as well. Showcase the best of what your organization can achieve as you call on your supporters to help you continue to make a difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-124719 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/laurie-hochman-1.svg\" alt=\"Laurie Hochman: &quot;When you focus on communicating the why behind your cause, you\u2019ll see the difference it makes \u2013 in ticket sales, donations, long-term engagement, and more.&quot;\" width=\"1596\" height=\"897\" \/><\/p>\n<p>Once you\u2019ve created your video, you can easily add it to your event website or show it at your event to inspire attendees, sponsors, and donors.<\/p>\n<hr \/>\n<h2><strong>Engaging After Your Auction<\/strong><\/h2>\n<p>One of the most effective ways to keep donors engaged with your mission after your auction is to share any <a href=\"https:\/\/www.auctria.com\/webinar\/data-to-dollars-turning-event-metrics-into-mission-impact\/\" target=\"_blank\" rel=\"nofollow noopener\">data you\u00a0have about the impact of their support<\/a>. Nothing speaks more effectively to the impact of your event and your organization than data. And, it\u2019s key to communicate that data in a clear and effective way.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-124715\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/laurie-hochman-2.svg\" alt=\"Laurie Hochman Quote: &quot;Sharing data on your website about how your work is changing lives, communities, etc. in a quantifiable manner illustrates your donors\u2019 direct impact.&quot;\" width=\"1618\" height=\"910\" \/><\/p>\n<p>Display your data in a clear and appealing way; graphs and other infographics or images can be an effective way to quickly communicate simplified data learnings to supporters who don\u2019t know the nitty-gritty details of your mission behind the scenes.<\/p>\n<p>Your auction can also give you useful clues about how individual supporters engaged. Looking at bidding and participation data helps you understand:<\/p>\n<ul>\n<li>Who was especially active<\/li>\n<li>What captured supporters\u2019 interest<\/li>\n<li>Where there may be opportunities for more <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-stewardship\">personalized follow-up<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Keep Supporters Invested After the Final Bid <\/strong><\/h2>\n<p>Your auction may end when the final bid comes in, but the relationships you build through it can continue much longer. Remember to engage supporters before bidding begins, keep your mission visible throughout the auction, and follow up afterward with the impact they helped create.<\/p>\n<blockquote><p>Tools like Auctria keep the auction running smoothly from the first item preview to the final bid. And once the event wraps up, Donorbox makes it easy to carry that momentum forward through one-time and recurring donations and ongoing stewardship.<\/p><\/blockquote>\n<a href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog&utm_medium=footer-banner\" class=\"banner-link\" target=\"_blank\"><img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/2560x1195_CTA_Banner.png\" alt=\"Bottom banner individual-banner\" loading=\"lazy\" decoding=\"async\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Who\u2019s the lifeblood of your organization? Your supporters. Of course, every volunteer and employee and sponsor is vital to the success of your organization, but your donors are the ones providing the funds for you to do your important work. For an auction fundraiser, engaging donors should start well before bidding opens and continue after [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":124707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6260,3],"tags":[],"ppma_author":[6441],"class_list":["post-124727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-event-ticketing","category-nonprofit-tips","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Engage Donors Before, During, and After Your Auction<\/title>\n<meta name=\"description\" content=\"Planning a fundraising auction? 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Here&#039;s how to keep donors engaged before the auction opens, while the competition heats up, and long after the final bid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-engage-donors-at-your-auction\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T13:03:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T13:05:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/09\/How-to-Engage-Donors-Before-During-After-Your-Auction.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laurie Hochman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurie Hochman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction\"},\"author\":{\"name\":\"Laurie Hochman\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/db81d0122e18fa254b406c2c73728367\"},\"headline\":\"How to Engage Donors Before, During, and After Your Auction\",\"datePublished\":\"2026-09-04T13:03:25+00:00\",\"dateModified\":\"2026-09-04T13:05:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction\"},\"wordCount\":962,\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/How-to-Engage-Donors-Before-During-After-Your-Auction.png\",\"articleSection\":[\"Event Ticketing\",\"Nonprofit Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction\",\"name\":\"How to Engage Donors Before, During, and After Your Auction\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/how-to-engage-donors-at-your-auction#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/How-to-Engage-Donors-Before-During-After-Your-Auction.png\",\"datePublished\":\"2026-09-04T13:03:25+00:00\",\"dateModified\":\"2026-09-04T13:05:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/db81d0122e18fa254b406c2c73728367\"},\"description\":\"Planning a fundraising auction? 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