{"id":123613,"date":"2026-07-31T08:18:10","date_gmt":"2026-07-31T15:18:10","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=123613"},"modified":"2026-07-31T09:04:28","modified_gmt":"2026-07-31T16:04:28","slug":"peer-to-peer-fundraising-trends","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising-trends","title":{"rendered":"Peer-to-Peer Fundraising Trends: What the Top Campaigns Are Doing Right"},"content":{"rendered":"<p>A new report shows that <a href=\"https:\/\/www.nonprofitpro.com\/article\/peer-to-peer-fundraising-brings-in-donors-but-most-dont-stay\/\" target=\"_blank\" rel=\"nofollow noopener\">40%<\/a> of first-time donors to nonprofits came through peer-to-peer campaigns between 2022 and 2025.<\/p>\n<p>Peer-to-peer fundraising is a powerful way to attract new donors, grow cause awareness, and increase engagement and donations.<\/p>\n<p>In this article, I\u2019ll walk you through the top <a href=\"https:\/\/donorbox.org\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising<\/a> trends shaping the success of top campaigns. I\u2019ll also share real-world examples of successful campaigns from nonprofits like yours.<\/p>\n<hr \/>\n<h2><a id=\"post-123613-_uxiw7cbx2unx\"><\/a>Top Peer-to-Peer Fundraising Statistics<\/h2>\n<p>Here\u2019s a look at some of the most compelling peer-to-peer fundraising statistics from leading campaigns in 2025, as shared by the <a href=\"https:\/\/www.peertopeerforum.com\/us-top-thirty-peer-to-peer-fundraising-programs\/\" target=\"_blank\" rel=\"nofollow noopener\">Peer-to-Peer Professional Forum<\/a>:<\/p>\n<ul>\n<li><strong>$1.17 billion<\/strong>: The total amount raised by the top 30 peer-to-peer campaigns.<\/li>\n<li><strong>2.63 million: <\/strong>The number of participants engaged across the top 30 peer-to-peer fundraisers.<\/li>\n<li><strong>3.4%: <\/strong>The percentage of year-over-year revenue growth achieved by the top 30 campaigns.<\/li>\n<\/ul>\n<p><strong>Main takeaway: <\/strong>Despite the changing economic landscape, peer-to-peer fundraising programs continue to perform year over year. By focusing on community, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-stewardship\" target=\"_blank\" rel=\"noopener\">stewarding<\/a> supporters, and staying ahead of shifting donor behaviors, your campaign will be primed to succeed.<\/p>\n<hr \/>\n<h2><a id=\"post-123613-_w1qxnda8v8lj\"><\/a>5 Peer-to-Peer Fundraising Trends Successful Campaigns Have in Common<\/h2>\n<p>Now, I\u2019ll share the five peer-to-peer fundraising trends shaping the success of the best-performing campaigns.<\/p>\n<hr \/>\n<h3><a id=\"post-123613-_gdo0479vkizg\"><\/a>1. They make their causes feel personal<\/h3>\n<p>The most successful peer-to-peer campaigns recognize that supporters are more than just fundraisers; they\u2019re passionate advocates of your cause. Make it easy for them to build a personal connection and share why it matters to them.<\/p>\n<p>Start by giving your supporters a personal reason to fundraise. Depending on the nature of your cause, encourage them to fundraise in honor or memory of someone, celebrate someone who benefited from your cause, or complete a personal <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/charity-challenges\" target=\"_blank\" rel=\"noopener\">challenge<\/a>.<\/p>\n<p>Use <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">storytelling<\/a> when sharing beneficiary stories, impact videos, and testimonials to show the impact of your work and inspire others to get involved.<\/p>\n<blockquote><p>The American Heart Association\u2019s <a href=\"https:\/\/www2.heart.org\/site\/PageServer?pagename=HeartWalk_Landing_Page\" target=\"_blank\" rel=\"nofollow noopener\">Heart Walk<\/a> is a great example of this. They regularly share powerful survivor stories to inspire action and build emotional connections with their audience. Their campaign raised $121 million in 2025, an $11 million increase from 2024.<\/p><\/blockquote>\n<p><strong>Top tip<\/strong>: Make it easy for your supporters to advocate for you. Choose a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising-platforms\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising<\/a> platform that enables supporters to easily sign up and customize their own peer-to-peer fundraising pages, set individual fundraising goals, share their story, and include emotive visuals.<\/p>\n<p>Take a look at how <a href=\"https:\/\/donorbox.org\/unleash-your-love-2026\/fundraiser\/barran-bunje-team\" target=\"_blank\" rel=\"noopener\">this fundraising team<\/a> exceeded their personal goal of $30,000 for <a href=\"https:\/\/donorbox.org\/unleash-your-love-2026#info\" target=\"_blank\" rel=\"noopener\">Summit Assistance Dogs<\/a> using Donorbox Peer-to-Peer. They inspired others to give by sharing their fundraising story and goal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-123605 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal-300x195.png\" alt=\"Screenshot of a Donorbox team fundraising page for Summit Assistance Dogs p2p campaign.\" width=\"1114\" height=\"724\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal-300x195.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal-1024x666.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal-768x499.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal-1536x999.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-make-causes-feel-personal.png 1999w\" sizes=\"auto, (max-width: 1114px) 100vw, 1114px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/peer-to-peer-fundraising\"><span class='mb-text'>Create Your Peer-to-Peer Campaign on Donorbox<\/span><\/a><\/p>\n<hr \/>\n<h3><a id=\"post-123613-_ym3a73qq0aip\"><\/a>2. They provide empowering resources and tools<\/h3>\n<p>Giving supporters access to helpful fundraising resources is crucial for the success of your campaign.<\/p>\n<p>Provide your fundraisers with a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-toolkit\" target=\"_blank\" rel=\"noopener\">toolkit<\/a> so they have everything they need to raise funds on your behalf.<\/p>\n<p>Here are some examples of what to include in your fundraising toolkit:<\/p>\n<ul>\n<li>Social media graphics<\/li>\n<li>Email templates<\/li>\n<li>Your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-mission-statement\" target=\"_blank\" rel=\"noopener\">mission<\/a> and vision statement<\/li>\n<li>Fundraising checklists<\/li>\n<li>Milestone challenges<\/li>\n<li>Fundraising tips<\/li>\n<\/ul>\n<blockquote><p>The American Cancer Society provides fundraisers with its handy <a href=\"https:\/\/www.acsresources.org\/resource\/rfl-tc-kit\/\" target=\"_blank\" rel=\"nofollow noopener\">Relay for Life Team Captain Kit<\/a>. Last year, their Relay for Life peer-to-peer fundraiser raised over $62 million!<\/p><\/blockquote>\n<p>The easier you make it for people to fundraise for you, the more motivated they\u2019ll feel to get started.<\/p>\n<hr \/>\n<h3><a id=\"post-123613-_6498yp4i98i4\"><\/a>3. They focus on community<\/h3>\n<p>A huge focus on community is another thing America&#8217;s most successful peer-to-peer campaigns have in common. When people feel a sense of belonging, they\u2019ll keep showing up year after year.<\/p>\n<p>Connecting your cause to a movement or activity inspired by your donors&#8217; interests can significantly impact the success of your campaign. Peer-to-peer campaigns that also act as <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/a-thons\">a-thon<\/a> events are highly engaging because they build excitement and get supporters physically involved.<\/p>\n<blockquote><p>The Memorial Sloan Kettering Cancer Center\u2019s <a href=\"https:\/\/www.cycleforsurvival.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Cycle for Survival<\/a> is a peer-to-peer cycling event that takes place across the U.S. Every year, they unite their community through stationary cycling to raise funds for rare cancer research. This cause raised $36 million in 2025, making it one of the top peer-to-peer campaigns.<\/p><\/blockquote>\n<p>Based on your donor\u2019s interests and your mission, consider hosting a run-a-thon, bike-a-thon, walk-a-thon, or similar event to increase engagement. For example, see how <a href=\"https:\/\/donorbox.org\/oldmanbyu2026\">Youth One<\/a> hosted a run-a-thon and surpassed their fundraising goal with 528 donations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-123609 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community-300x203.png\" alt=\"Screenshot of Youth One's Donorbox-hosted peer to peer fundraising page\" width=\"992\" height=\"672\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community-300x203.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community-1024x693.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community-768x519.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community-1536x1039.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-focus-on-community.png 1999w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-123613-_as1i96d9ofpa\"><\/a>4. They prioritize recurring giving<\/h3>\n<p>Peer-to-peer fundraising is a fantastic way to acquire new supporters and maximize organizational awareness. But smart nonprofit organizations recognize the value of <a href=\"https:\/\/donorbox.org\/recurring-donations\" target=\"_blank\" rel=\"noopener\">recurring donations<\/a> to build steady, reliable financial support and retain those donors for years to come.<\/p>\n<p>Continue the donor journey by offering a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-donorbox-supports-recurring-giving\" target=\"_blank\" rel=\"noopener\">recurring giving<\/a> interval on your peer-to-peer fundraising campaign.<\/p>\n<p>Platforms like Donorbox support seven recurring intervals, in addition to one-time gifts. Include up to four on your <a href=\"https:\/\/donorbox.org\/donation-forms\" target=\"_blank\" rel=\"noopener\">donation form<\/a> featured on your peer-to-peer campaign to make giving feel accessible for your supporters.<\/p>\n<p>Take a look at how <a href=\"https:\/\/donorbox.org\/a-kitchen-for-the-hungry#info\" target=\"_blank\" rel=\"noopener\">360 Eats<\/a> is collecting recurring donations through their peer-to-peer fundraiser.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-123601 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-298x300.png\" alt=\"Screenshot of 360 Eats' peer to peer fundraising form with recurring giving intervals hosted on Donorbox.\" width=\"950\" height=\"956\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-298x300.png 298w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-1018x1024.png 1018w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-150x150.png 150w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-768x772.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving-1527x1536.png 1527w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends_they-prioritize-recurring-giving.png 1732w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-123613-_i4cek9ljz9ug\"><\/a>5. They make their fundraisers feel like heroes<\/h3>\n<p>Your fundraisers work tirelessly to advocate for your mission and raise funds for you. Without their support, your work wouldn\u2019t be possible.<\/p>\n<p>One thing that the best-ranking campaigns do really well is shine the spotlight on supporters by calling them out publicly.<\/p>\n<blockquote><p>March for Dimes\u2019 \u201cMarch for Babies\u201d event raised nearly $24 million in 2025, and acknowledging their supporters is one of the keys to their success. Every year, they publicly display top fundraisers on their website with their National March for Babies <a href=\"https:\/\/www.marchforbabies.org\/Home\/AwardsOfExcellence\" target=\"_blank\" rel=\"nofollow noopener\">Awards of Excellence<\/a>.<\/p><\/blockquote>\n<p>There are many ways to recognize your top supporters:<\/p>\n<ul>\n<li>Call them out on your website.<\/li>\n<li>Give those who opt in a shoutout on your campaign\u2019s <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-wall\" target=\"_blank\" rel=\"noopener\">donor wall<\/a>.<\/li>\n<li>Celebrate their milestones via email to keep them engaged throughout your campaign.<\/li>\n<\/ul>\n<p>Never underestimate the power of thanking your fundraisers.<\/p>\n<hr \/>\n<h2><a id=\"post-123613-_8jhqtirfvfj4\"><\/a>Take Your Peer-to-Peer Fundraising to New Heights<\/h2>\n<p>America\u2019s highest-performing peer-to-peer fundraisers prove that a single <a href=\"https:\/\/donorbox.org\/events\">event<\/a> or fundraising strategy doesn\u2019t drive sustained success.<\/p>\n<p>By building community, creating personal connections, celebrating and empowering your supporters, and cultivating long-term relationships, you\u2019ll achieve greater success.<\/p>\n<blockquote><p>Platforms like Donorbox empower you with powerful <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">features<\/a> to maximize your fundraising potential, grow your donor base, and increase engagement.<\/p><\/blockquote>\n<p>If you haven\u2019t already, sign up today.<\/p>\n<p>For more fundraising tips and ideas, visit the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a>. Subscribe to the monthly newsletter for a curated selection of expert resources sent straight to your inbox.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog&utm_medium=footer-banner\" class=\"banner-link\" target=\"_blank\"><img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/05\/Blog_CTA_Banner_2560x1195px.svg\" alt=\"Bottom banner individual-banner\" loading=\"lazy\" decoding=\"async\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>A new report shows that 40% of first-time donors to nonprofits came through peer-to-peer campaigns between 2022 and 2025. Peer-to-peer fundraising is a powerful way to attract new donors, grow cause awareness, and increase engagement and donations. In this article, I\u2019ll walk you through the top peer-to-peer fundraising trends shaping the success of top campaigns. [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":123597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6258],"tags":[],"ppma_author":[6366],"class_list":["post-123613","post","type-post","status-publish","format-standard","has-post-thumbnail","category-peer-to-peer-fundraising","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Peer-to-Peer Fundraising Trends [And Successful Campaigns]<\/title>\n<meta name=\"description\" content=\"Find out what the top peer-to-peer fundraising campaigns have in common, with helpful examples, trends, and tips along the way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peer-to-Peer Fundraising Trends: What the Top Campaigns Are Doing Right\" \/>\n<meta property=\"og:description\" content=\"Find out what the top peer-to-peer fundraising campaigns have in common, with helpful examples, trends, and tips along the way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising-trends\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T15:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T16:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/07\/peer-to-peer-fundraising-trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jamy-Lee Holt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamy-Lee Holt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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