In 2024, only 8%<\/a> of American donors gave to international charities, largely because donors tend to trust local charities more than international ones.<\/p><\/blockquote>\n So, if you want to grow internationally, you need to reduce friction and prove credibility early. I\u2019ll show you how to do so in five approachable steps.<\/p>\n Over the years, I\u2019ve learned a critical fundraising lesson: we can\u2019t place all our eggs in one basket.<\/p>\n When donors from different parts of the world support your mission, you naturally grow a network of global advocates \u2013 people who believe in your work and help amplify it within their own communities.<\/p>\n At Fundraising Beyond Borders<\/a>, we regularly see nonprofits unlock entirely new growth when they begin thinking beyond geographic limitations, often realizing their strongest supporters were waiting just outside their home country.<\/p><\/blockquote>\n Here are five practical ways you can attract, convert, and keep donors across borders.<\/p>\n Your first question might be: Where do I even start to find these supporters?<\/p>\n Start by asking yourself who is most likely to support your cause abroad, and what connection they have to your mission. Are they part of a diaspora community? Former volunteers? People who have traveled to the region you serve?<\/p>\n Your current database may offer valuable clues. Look for donor addresses outside your primary country, international event attendees, or repeat gifts from abroad.<\/p><\/blockquote>\n From there, consider where these audiences spend their time. What communities are they part of? How can you thoughtfully get in front of them?<\/p>\n Remember, \u201cglobal\u201d is a huge undertaking. You don\u2019t have to reach the entire world overnight.<\/p>\n Start small by focusing on one to three regions. This allows your team to learn what resonates before expanding further.<\/p>\n You might inspire someone with a powerful story, but if the donation process feels confusing or unfamiliar, many international donors won\u2019t complete their gift.<\/p>\n A strong giving experience should feel simple and familiar. Here are a few ways to make that happen:<\/p>\n
\n<\/a>Why Pursue International Donors?<\/h2>\n
\n<\/a>1. Be Strategic<\/h2>\n
\n<\/a>Define your ideal international donor profiles<\/h3>\n
\n<\/a>Choose priority regions<\/h3>\n
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\n<\/a>2. Remove All Friction From the Giving Experience<\/h2>\n
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