{"id":113665,"date":"2025-12-05T12:26:27","date_gmt":"2025-12-05T20:26:27","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=113665"},"modified":"2025-12-31T13:09:43","modified_gmt":"2025-12-31T21:09:43","slug":"fundraising-trends-2026","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-trends-2026","title":{"rendered":"7 Fundraising Trends to Watch in 2026"},"content":{"rendered":"

Is it just me, or did 2025 come and go in a blink?<\/p>\n

We survived some wild stuff, from the Big Beautiful Bill<\/a> to the elimination and dramatic restoration of the Combined Federal Campaign to the Federal Government Shutdown and SNAP freeze.<\/p>\n

If 2025 taught us anything, it\u2019s that the work isn\u2019t getting any easier. Burnout, staffing shortages, and funding uncertainty are all here to stay.<\/p><\/blockquote>\n

The upside of all these challenges is that we are done pretending we have infinite bandwidth or acting like nonprofit unicorns who never stumble. Next year will be about finding the space \u2013 if it exists \u2013 to do things smarter, lighter, and together.<\/p>\n

Here\u2019s what I see taking the spotlight in 2026:<\/p>\n

\n

<\/a>1. Direct Giving and Mutual Aid: Donors Want to Give Directly and Fast<\/h2>\n

Donors are changing the game. They want transparency, immediacy, and relational giving.<\/p>\n

Platforms like GoFundMe and Flipcause<\/a> once led the way, but today\u2019s donors are picky. They want trustworthy platforms where their dollars actually reach the people who need them, fast.<\/p>\n

Additionally, invisible giving economies like mutual aid<\/a>, peer-to-peer support, and neighborhood networks are still thriving. Even long after COVID, people are giving groceries, rides, emotional support, and micro-grants directly to neighbors and local families.<\/p>\n

\"\"<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Critics will say direct giving bypasses nonprofits. Sure, if done poorly, it could confuse donors or make your organization seem like an unnecessary middleman.<\/p>\n

But done thoughtfully, it builds trust, grows donor networks (especially for your individual giving program), and strengthens your mission. It\u2019s a powerful bridge to long-term, engaged supporters.<\/p><\/blockquote>\n

Find a platform like Donorbox that supports this “invisible” form of giving, where you can make it clear that funds are going directly to those who need them.<\/p>\n

\n

<\/a>2. Global Giving in the Spotlight<\/h2>\n

Donors have always given to causes around the world, but now it\u2019s more visible and expected.<\/p>\n

In fact, the Charities Aid Foundation (CAF)<\/a> found that 64% of people globally donated money to good causes in 2024.<\/p><\/blockquote>\n

In 2026, nonprofits who show their global impact by making giving accessible for generous donors around the world can grow their networks, keep donors engaged, and build stronger connections.<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Online platforms, social media, and easy payment tools let donors see the impact of their gift and give quickly. Still, very few nonprofit tech tools offer true global payment options.<\/p>\n

Donorbox OmniGive\u2122 Donation Forms<\/a> offer over 22 payment methods and are optimized for global giving. Donors see only the most relevant payment methods for their location and device, meaning less friction and more giving.<\/p>\n

\"\"<\/p>\n

Go Global with Donorbox <\/span><\/a><\/p>\n

\n

<\/a>3. Recurring Revenue is Back on Our List!<\/h2>\n

Recurring revenue isn\u2019t going away anytime soon. In fact, it\u2019s going to be even more important in 2026.<\/p>\n

With uncertainty about the economy, inflation, and changes in how people give, one-time donations can be risky and unpredictable.<\/p>\n

And the data shows us how crucial recurring giving is. While total giving increased by only 3.5%<\/a> in 2024, monthly giving increased by 5%<\/a>. (See more examples in our recurring donation statistics<\/a> roundup.)<\/p><\/blockquote>\n

In 2026, nonprofits will need a steady base of recurring donors to keep their programs running and meet growing demand.<\/p>\n

\n

<\/a>What This Means for Your Strategy<\/h3>\n

In these unpredictable times, relying only on one-time gifts is risky. Steward your one-time repeat donors with extra care, because they\u2019re more likely to convert to recurring donors.<\/p>\n

And don\u2019t forget your existing recurring donors; ask them to upgrade their gifts when it makes sense.<\/p><\/blockquote>\n

When you treat your recurring donors like partners, showing them the impact they\u2019re making, inviting them into your story, and making giving easy\u2026that\u2019s when recurring revenue becomes your powerhouse. You\u2019ll have the stability to plan, build, and grow programs, even when things outside your control change.<\/p>\n

\n

4. Co-Creation: Stop Telling, Start Inviting<\/h2>\n

Almost everything we do, from program design to storytelling to collecting donations, is top-down, one-sided, and transactional.<\/p>\n

While this may have worked in the past, 2026 is all about inviting communities in and letting them shape programs, content, and campaigns. Donors and participants who feel like they have some ownership engage, advocate, and give more.<\/p>\n

\"\"<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Start small. Add one question to your donation form: \u201cWhat impact matters most to you this year?\u201d Suddenly, your form isn\u2019t a utility bill but a tool to collect the intel needed to start a larger conversation.<\/p>\n

Or, try something bigger. One client I coach invited academics to co-develop public learning programs. Donors who were former academics took notice and didn\u2019t just give \u2013 they shared, advocated, and became recurring supporters because the programs reflected their values.<\/p><\/blockquote>\n

Messy and slower often equals better. Programs hit the mark and donors feel seen, valued, and included.<\/p>\n

\n

5. Understand Your Fundraising with AI<\/h2>\n

Yep, AI isn\u2019t going anywhere, and it\u2019s natural for nonprofit leaders to feel a mix of excitement and anxiety.<\/p>\n

Concerns about privacy, governance, and data misuse aren\u2019t made up; they’re real. The NTEN AI in Nonprofits Report<\/a> shows many organizations worry about protecting donor data, staying compliant, and avoiding mistakes.<\/p><\/blockquote>\n

But let\u2019s not let fear stop us from exploring the huge upside AI offers.<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Use AI not just to automate copywriting, but to understand donor behavior, track giving trends, and make smarter, more strategic decisions.<\/p>\n

Tools like Donorbox\u2019s Jay\u00b7AI<\/a> can pull detailed reports, generate charts, export CSVs, and create customized donor lists. You can even ask it to analyze total donations over the last quarter, year-over-year performance, or donor engagement trends, making meetings and planning far easier.<\/p>\n

AI doesn’t replace human connection. It helps you work smarter so you can focus on what really matters. It takes care of repetitive tasks and provides valuable insights so your team can focus on building relationships, telling stories, and moving your mission forward.<\/p><\/blockquote>\n

\n

<\/a>6.\u00a0Micro-Touch Stewardship and Authentic Automation<\/h2>\n

Automation<\/a> and drip campaigns aren\u2019t going anywhere in 2026. These easy, hands-free workflows enable instant and frequent engagement without extra effort.<\/p>\n

However, donors are getting tired of impersonal outreach. It\u2019s time to make this type of outreach feel more human.<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Micro-touches, or quick connections, allow you to provide value with a check-in that feels more human.<\/p>\n

Send a 15-second audio clip, a candid behind-the-scenes photo, or a tiny video update to make donors feel like you are calling or texting them directly \u2013 not sending out a faceless e-blast. Many of my coaching clients are using conversational texting, too, to meet donors where they’re at.<\/p><\/blockquote>\n

These touches do not ask for a gift immediately.\u00a0They educate, invite, and show donors non-monetary ways to participate, like attending a small event, giving feedback, signing a petition, or just witnessing the impact their gift has made.<\/p>\n

These layered micro-touches can drive donors to give up to three times more than a single appeal. Human storytelling also boosts retention by 45%<\/a> versus 27% for organizations who don\u2019t use it.<\/p>\n

In 2026, get a little more human \u2013 even with your automation.<\/p>\n

\n

<\/a>7. Community-Rooted Events<\/h2>\n

Donors are tired of overproduced, expensive events. It\u2019s time we redefine events as a whole.<\/p>\n

2026 is all about authentic, accessible events where donors see impact firsthand. Pop-ups, volunteer dinners, learning circles, and workshops are the types of experiences that connect people with your mission.<\/p>\n

\"\"<\/p>\n

\n

<\/a>What this means for your strategy<\/h3>\n

Think local, personalized events that bring your donors into the fold.<\/p>\n

I\u2019m thinking of a local community dinner my son and I hosted at a church safe park. We were chopping vegetables with a pastor and an unhoused neighbor, while everyone was sharing stories, laughing, and building community together.<\/p><\/blockquote>\n

We set up QR codes<\/a> on tables so anyone could chip in what they could afford. It provided an opportunity for real connection and real giving.<\/p>\n

Sure, corporate sponsorships and live auctions still work for major donors, but authenticity wins overall.<\/p>\n

\n

<\/a>Over to You<\/h2>\n

As 2026 undoubtedly throws more hurdles our way, these trends will be your survival tools. Build donor relationships and protect your energy.<\/p>\n

No one wants to work harder; we want to work smarter, and in the process show up more human and real. If we show up with empathy, collaboration, authenticity, and leadership that reflects the humans we serve, we will not just survive, we will thrive.<\/p><\/blockquote>\n

Looking for a Fundraising Partner? We give nonprofits the tools and guidance to grow donations, engage donors, and simplify your workload.<\/p>\n

With hands-on coaching and Donorbox\u2019s powerful platform, you\u2019ll get strategy, support, and tech all in one place so you can focus on what matters most: your mission. Sign up for Donorbox Premium<\/a> for access to coaching sessions with me, priority support, and more.<\/p>\n\n\t \t\t\t\t\t\t\"Bottom\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"

Is it just me, or did 2025 come and go in a blink? We survived some wild stuff, from the Big Beautiful Bill to the elimination and dramatic restoration of the Combined Federal Campaign to the Federal Government Shutdown and SNAP freeze. If 2025 taught us anything, it\u2019s that the work isn\u2019t getting any easier. […]<\/p>\n","protected":false},"author":88,"featured_media":113691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3],"tags":[],"ppma_author":[6393,6354,6421],"class_list":["post-113665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","entry"],"acf":[],"yoast_head":"\n7 Fundraising Trends to Watch in 2026<\/title>\n<meta name=\"description\" content=\"Discover seven fundraising trends to help you set smarter goals and raise more money for your organization in 2026!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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