{"id":109754,"date":"2025-09-18T09:21:06","date_gmt":"2025-09-18T16:21:06","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=109754"},"modified":"2026-08-13T06:29:29","modified_gmt":"2026-08-13T13:29:29","slug":"year-end-campaign-video","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/year-end-campaign-video","title":{"rendered":"How to Create an Impactful Year-End Campaign Video on Any Budget"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">It\u2019s the most wonderful time of the year! Days are getting shorter, there\u2019s a chill in the air, and pumpkin spice is on everything. The turn of the season signals a time of great hope and possibility, especially for organizations doing good in the world.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">Now is the time to start planning how to share your story. The best way to do that? Video.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And while it pays off to invest in high-end production, it\u2019s possible to pull off an impactful year-end campaign video on a budget.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In this blog, we\u2019ll take you through how to create video content that inspires donors and fuels generosity just in time for <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday\" target=\"_blank\" rel=\"noopener\">Giving Tuesday<\/a>.<\/p>\r\n<hr \/>\r\n<h2>Key Takeaways &#x1f4a1;<\/h2>\r\n<ul>\r\n<li><strong>Use video to strengthen your year-end appeal<\/strong>. 57% of people who watch nonprofit videos go on to donate.\u00a0<\/li>\r\n<li><strong>Lead with a strong story and a clear ask<\/strong>. Hook viewers quickly, show real impact, and tell them exactly how their gift can help.<\/li>\r\n<li><strong>Script before you shoot<\/strong>. A simple script keeps your message focused <em>and<\/em> doubles as a guide for the footage you need.\u00a0<\/li>\r\n<li><strong>You don&#8217;t need expensive equipment<\/strong>. Good lighting, clear sound, steady framing, and a smartphone can produce an effective campaign video.<\/li>\r\n<li><strong>Tailor the video to where you share it<\/strong>. Adjust the length, format, and captions for YouTube, Instagram, TikTok, Facebook, LinkedIn, and email.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-why-use-video-for-your-year-end-campaign\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.f0ixk35y5by6\"><\/a><strong>Why Use Video for Your 2026 Year-End Campaign?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re wondering whether video is worth the effort, here\u2019s your answer: YES. Big time.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Video inspires action: <\/strong><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/social-media\/\" target=\"_blank\" rel=\"nofollow noopener\">57%<\/a> of people who watch nonprofit videos go on to donate to that cause. That\u2019s more than half of your viewers turning into givers.<\/li>\r\n\r\n\r\n\r\n<li><strong>It\u2019s emotional fuel:<\/strong> Year-end videos are about more than money \u2013 they\u2019re about meaning. Video lets you show impact through faces, voices, and real stories. When you\u2019re asking people to give of their time and money, seeing really is believing.<\/li>\r\n\r\n\r\n\r\n<li><strong>Social platforms reward it:<\/strong> Instagram, TikTok, Facebook, and LinkedIn all prioritize video in their <a href=\"https:\/\/scoutstories.kit.com\/posts\/get-the-algo-to-prioritize?utm_source=wordpress&amp;utm_term=en_US&amp;utm_content=convertkit\" target=\"_blank\" rel=\"nofollow noopener\">algorithms<\/a>. Post a static graphic and you\u2019ll reach some. Post a video, and you\u2019ll reach many. If you do it right, you could reach millions.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The case for video is clear. The next step is figuring out what your year-end video should include to make it count.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-what-should-your-year-end-video-include\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.d0su1bxndo4x\"><\/a><strong>What Should Your Year-End Video Include? <\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your year-end <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-videos\" target=\"_blank\" rel=\"noopener\">fundraising video<\/a> doesn\u2019t have to be long or expensive to be effective. But it must have some critical ingredients to make sure it doesn\u2019t get lost in the content flood.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-1-hook-em-to-stop-the-scroll\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.xaml0hqh0jcr\"><\/a><strong>1. Hook \u2018em to stop the scroll<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you <a href=\"https:\/\/scoutstories.kit.com\/posts\/don-t-bury-the-lede?utm_source=wordpress&amp;utm_term=en_US&amp;utm_content=convertkit\" target=\"_blank\" rel=\"nofollow noopener\">bury the lede<\/a>, you\u2019ll lose your audience. The average attention span is 8.25 seconds. That time is cut in half when you\u2019re competing with the firehose of content on a social media feed.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A strong opening hook always starts with emotion: a question that sparks curiosity, a striking statistic that shocks, or a sound bite that hits right in the feels. Boom \u2013 you\u2019ve got \u2018em.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-2-tell-a-story-they-can-feel\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.gpfpzlt0or21\"><\/a><strong>2. Tell a story they can feel<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">People give to people, not just causes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Introduce a person (or animal!) that embodies your mission. Show the struggle. Show the hope. Then invite your donors to be part of the solution.<\/p>\r\n<p><a href=\"https:\/\/www.fortheloveofalex.org\/\" target=\"_blank\" rel=\"nofollow noopener\">For the Love of Alex<\/a> did this beautifully in their Giving Tuesday video:\u00a0<\/p>\r\n<p><iframe title=\"YOU CAN SAVE A BELOVED PET&amp;apos;S LIFE THIS GIVING TUESDAY! \ud83d\ude3b \ud83d\udc36\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TlYbot7n10A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video storytelling has the power to take people on a journey. That\u2019s what will make your mission memorable.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-3-be-clear-about-the-ask\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.z2uexzj9es60\"><\/a><strong>3. Be clear about the ask<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vague or subtle asks won\u2019t move the needle. Don\u2019t be afraid to be specific with your call to action. Tell your viewer what you want them to do and what will happen if they do it.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.projectstreetvet.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Project Street Vet<\/a> nails it in their \u201c1 Week Until Giving Tuesday!\u201d video:<\/p>\r\n\r\n\r\n<p><iframe title=\"Project Street Vet - 1 Week Until Giving Tuesday!\" width=\"540\" height=\"960\" src=\"https:\/\/www.youtube.com\/embed\/U5fOfWIJIrQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><strong>Bonus tip<\/strong>: Here\u2019s a plug-and-play prompt to get you started: \u201cYour donation of [give the exact amount] will [give the outcome]. Give now to [state your campaign goal].\u201d<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-4-set-the-mood\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.9ywoh9kf8ep\"><\/a><strong>4. Set the mood<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These days, people are all about vibes, so set yours intentionally. That means upping your game with music, graphics, and your brand aesthetic.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uplifting or moving music sets the tone (just make sure you\u2019re <a href=\"https:\/\/sxmbusiness.com\/music-copyright-infringement-penalty-guide\/#:~:text=Let's%20be%20clear%3A%20If%20you,a%20television%20you%20have%20running.\" target=\"_blank\" rel=\"nofollow noopener\">licensed<\/a> to use it).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Graphics or other visuals make statistics stick. Keep your logo, fonts, and colors consistent so the piece feels professional, recognizable, and authentic to your organization.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-5-never-skip-the-subtitles\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.y3acg9klhzge\"><\/a><strong>5. Never skip the subtitles<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This one\u2019s big. Many people watch videos on mute, especially on social media. Captions make sure your message lands and also boost retention and engagement. Most editing apps make it easy to add them automatically.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-6-script-before-you-shoot\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.263izqjwdwbw\"><\/a><strong>6. Script before you shoot<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Winging it is not a strategy for a year-end campaign video. A simple script keeps your message clear and on track, helping you hit the emotional beats and the call to action without rambling.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A script will also help you work smarter \u2013 not harder \u2013 by doubling as your shot list. It tells you what extra photos or video (also called \u201cb-roll\u201d) you\u2019ll need later in the edit. A little prep here saves a lot of stress later.<\/p>\r\n<p>For a short, 60-second fundraising video, try this simple structure:<\/p>\r\n<ul>\r\n<li><strong>0-5 seconds: Hook<\/strong>. Open with an impactful moment or question that makes people want to keep watching.\u00a0<\/li>\r\n<li><strong>5-15 seconds: The need<\/strong>. Quickly explain the problem your organization is working to solve.\u00a0<\/li>\r\n<li><strong>15-30 seconds: The impact<\/strong>. Bring that need to life through one person, animal, family, community, or story.\u00a0<\/li>\r\n<li><strong>30-45 seconds: The donation outcome<\/strong>. Show your viewers exactly what their support can make possible.\u00a0<\/li>\r\n<li><strong>45-60 seconds: The call to action<\/strong>. Make a clear ask and tell viewers how and where to give.\u00a0<\/li>\r\n<\/ul>\r\n<p>Here&#8217;s an idea of what that script might sound like for an animal rescue, for example:<\/p>\r\n<blockquote>\r\n<p>When Angel arrived at our shelter, she was frightened, severely underweight, and in desperate need of TLC. Two months later, she was healthy enough to head home with her new family. Between September and December alone, we expect at least 140 more animals like Angel to come through our doors. A $50 donation will help provide food, medicine, and care while we nurse them back to health and wait to find their own forever homes. Help us give more animals a fresh start before 2026 ends.&#8221;\u00a0<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-tips-for-filming-a-great-video-with-just-your-phone\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.mz3m6gsl4sgk\"><\/a><strong>Tips for Filming a Great Video With Just Your Phone<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No fancy DSLR? No problem! With just your phone and a little know-how, you can boost your production value without blowing your budget. Here are some tips:<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-1-light-it-up\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.1jxwumbowzol\"><\/a><strong>1. Light it up<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Start with lighting. Natural light is your best friend. Sit facing a window and skip backlighting, which will turn you into a silhouette.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re using artificial light like a ring light, position it just above eye level. Avoid harsh overhead lights that cast shadows on your face. And if the lighting inside isn\u2019t cutting it, head outside during <a href=\"https:\/\/www.suntoday.org\/sunrise-sunset\/magic-hour.html\" target=\"_blank\" rel=\"nofollow noopener\">golden hour<\/a> for instant movie magic.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-2-frame-it-well\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.4k5z5hjzs6ou\"><\/a><strong>2. Frame it well<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Raise your phone or laptop to eye level with a tripod, a stand, or even a stack of books. Frame yourself from mid-chest up with a little space above your head \u2013 photographers call this the <a href=\"https:\/\/www.adobe.com\/creativecloud\/photography\/technique\/rule-of-thirds.html#:~:text=What%20is%20the%20rule%20of,using%20the%20rule%20of%20thirds.\" target=\"_blank\" rel=\"nofollow noopener\">Rule of Thirds<\/a> \u2013 and make sure the camera is steady.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Shaky handheld shots or wobbly laptop angles can distract from your message.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-3-get-the-sound-right\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.4ps14zf09bpk\"><\/a><strong>3. Get the sound right<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sound is just as important as visuals. Use a wireless mic or a solid pair of headphones if you can, and make sure the mic isn\u2019t rubbing against clothing or jewelry.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Record in a quiet space and turn off fans, AC units, or any background noise. Minimize echo by adding soft surfaces around you \u2013 something as simple as a pillow or blanket in your lap can make a surprisingly big difference.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-4-connect-on-camera\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.3w2prkiga19s\"><\/a><strong>4. Connect on camera<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When you\u2019re recording, think less about \u201cperforming\u201d and more about connecting. Look directly into the camera rather than your own face on the screen.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sit up straight, relaxed but present. Keep your energy natural but confident, smile often, and don\u2019t rush it.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Short pauses between thoughts make your delivery sound clear and intentional. And if you\u2019re self-conscious about what to do with your hands, here\u2019s a <a href=\"https:\/\/scoutstories.kit.com\/posts\/what-to-do-with-your-hands?utm_source=wordpress&amp;utm_term=en_US&amp;utm_content=convertkit\" target=\"_blank\" rel=\"nofollow noopener\">guide<\/a> to mastering your body language on camera.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><strong>Remember<\/strong>: the goal isn\u2019t to look perfect, it\u2019s to feel authentic. Connection is what counts.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-where-to-post-your-video\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.wodxz0qqmror\"><\/a><strong>Where to Post Your Video<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You\u2019ve filmed something you\u2019re proud of. Now, where should it live? The platform you pick matters. Each will have different audiences and play by different rules, so tailoring your approach will get your video seen by more of the right people.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-youtube\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.pbfpn1ufj2ie\"><\/a><strong>YouTube<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube is a natural home for your year-end campaign video. Aim for a clear, keyword-rich title and description, and don\u2019t forget a strong thumbnail image that will make people want to click.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keeping your videos between two and four minutes works best, but longer storytelling can also perform well.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">And here\u2019s the best part: YouTube videos embed easily on your <a href=\"https:\/\/donorbox.org\/explore\/donation-forms\/\" target=\"_blank\" rel=\"noopener\">Donorbox donation page<\/a> so your appeal is front and center when donors are ready to give!<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Take a look at <a href=\"https:\/\/www.spiritofjoy.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Spirit of Joy Church\u2019<\/a>s Giving Tuesday video embedded on their Donorbox-powered fundraising page:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109765\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church.png\" alt=\"Screenshot of Spirit of Joy's Donorbox-powered Year-End Campaign Page with an embedded video\" width=\"1999\" height=\"1785\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church.png 1999w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church-300x268.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church-1024x914.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church-768x686.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/09\/year-end-campaign-video_spirit-of-joy-church-1536x1372.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Add Your Campaign Video to Your Donation Page<\/span><\/a><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-instagram\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.tbnker1crr2o\"><\/a><strong>Instagram<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Reels (15-60 seconds in length) are favored by the algorithm. Short, vertical video clips work best.<\/li>\r\n\r\n\r\n\r\n<li>Add captions and text overlays since many viewers watch without sound.<\/li>\r\n\r\n\r\n\r\n<li>Boost discoverability by using hashtags and location tags.<\/li>\r\n\r\n\r\n\r\n<li>Keep feed videos 90 seconds or less. Use Stories for quick updates or behind-the-scenes moments.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-tiktok\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.di8m6ohzj4hh\"><\/a><strong>TikTok<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Strong hooks are a must for TikTok \u2013 grab attention in the first 3 seconds. For maximum engagement, stick to a total run time of 15-30 seconds.<\/li>\r\n\r\n\r\n\r\n<li>TikTok users value relatability over perfection any day. Lean into authentic, less polished content.<\/li>\r\n\r\n\r\n\r\n<li>Jump on trending sounds or formats, but only if it fits your mission.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-facebook\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.z8urm1xgimiy\"><\/a><strong>Facebook <\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Videos can be longer \u2013 around 2-5 minutes \u2013 if the story is strong. Think donor testimonials or impact narratives.<\/li>\r\n\r\n\r\n\r\n<li>Upload directly to Facebook for better reach.<\/li>\r\n\r\n\r\n\r\n<li>Facebook wants people to engage. Try writing a compelling caption that encourages comments and shares.<\/li>\r\n\r\n\r\n\r\n<li>Prioritize mobile-friendly viewing \u2013 subtitles, square (1:1) or vertical (4:5) formats.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-linkedin\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.6dco1kjycf4l\"><\/a><strong>LinkedIn<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Video length of under 2 minutes.<\/li>\r\n\r\n\r\n\r\n<li>Your captions need to frame your video as a story or an insight, not just an ask.<\/li>\r\n\r\n\r\n\r\n<li>Use LinkedIn\u2019s native video upload to maximize visibility in feeds.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><strong>Bonus tip<\/strong>: Coming up with a <a href=\"https:\/\/scoutstories.kit.com\/posts\/get-the-algo-to-prioritize?utm_source=wordpress&amp;utm_term=en_US&amp;utm_content=convertkit\" target=\"_blank\" rel=\"nofollow noopener\">consistent posting cadence<\/a> will also help the algorithm recognize you as an active content creator which could increase visibility over the duration of your campaign.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 id=\"h-email\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.lidjv2gaqna1\"><\/a><strong>Email<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videos in email boost engagement dramatically. Some email platforms like ActiveCampaign allow direct embeds. If yours doesn\u2019t, you can use a clickable thumbnail image that links to your YouTube or Donorbox page.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-don-t-want-to-diy\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.u0u9nm5a6r66\"><\/a><strong>Don\u2019t Want to DIY?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If the idea of filming feels overwhelming, you don\u2019t have to go it alone. Many nonprofits tap into local media students who are eager to build their portfolios.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You might also find professional videographers willing to donate services to a cause they care about. And sometimes the simplest solution is calling on your own network on LinkedIn or neighborhood Facebook groups.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">Some nonprofits also choose to partner with outside storytellers for extra support. For example, <a href=\"https:\/\/scoutstorytellers.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Scout Stories<\/a> often works with organizations to create year-end campaign videos that feel both authentic and donor-ready.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A creative partner can help you shape your message, guide the production, and free up your staff to focus on fundraising.<\/p>\r\n<hr \/>\r\n<h2>How Much Does It Cost to Make a Giving Season Campaign Video?<\/h2>\r\n<p>Next to nothing if you film it yourself, and up to several thousand dollars if you bring in professional support. The right budget depends on the story you want to tell and how much of the production your team can handle in-house.\u00a0<\/p>\r\n<p>Here&#8217;s a rough guide of what to consider:<\/p>\r\n<p style=\"text-align: center;\">\n<table id=\"tablepress-96\" class=\"tablepress tablepress-id-96\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Approach<\/th><th class=\"column-2\">What to budget for<\/th><th class=\"column-3\">Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">DIY with a smartphone<\/td><td class=\"column-2\">Little to no cost if you already have the basics. You may want to spend a bit on a tripod, microphone, lighting, and editing.<\/td><td class=\"column-3\">Short, authentic appeals and social media videos. <\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Volunteer or student support<\/td><td class=\"column-2\">Often free or low-cost, although you may need to cover equipment rental and travel expenses. <\/td><td class=\"column-3\">Nonprofits with limited budgets that want an extra pair of hands.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Freelance videographer<\/td><td class=\"column-2\">Rates vary widely, depending on experience, location, and editing requirements. <\/td><td class=\"column-3\">NPOs looking for professional-grade footage without hiring a full production team.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Video production agency<\/td><td class=\"column-2\">Usually the biggest investment, with professional video projects often running into several thousand dollars.<\/td><td class=\"column-3\">Larger orgs that require scripting, multiple shoot locations, advanced editing, and more. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-96 from cache --><\/p>\r\n<p>Useful to know: As a benchmark, freelance videographers on Upwork currently have a median hourly rate of around $35, while agencies typically charge around $100 to $149 an hour.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 id=\"h-over-to-you\" class=\"wp-block-heading\"><a id=\"post-109754-_heading=h.vd5phsqkcak9\"><\/a><strong>Over to You <\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">An impactful year-end campaign video isn\u2019t about having a film crew on standby. It\u2019s about clarity, emotion, and making the ask in a way that feels human.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A simple, well-planned video can amplify your Giving Tuesday or end-of-year campaign and move donors from passive supporters to active givers.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">Donorbox makes it easy to embed videos directly on your year-end donation page so donors can give when they\u2019re most inspired. Sign up for free today to access a plethora of innovative fundraising <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">features<\/a>!<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And don\u2019t forget to check out the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/category\/giving-season\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a> for more Giving Season tips and resources.<\/p>\r\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>It\u2019s the most wonderful time of the year! Days are getting shorter, there\u2019s a chill in the air, and pumpkin spice is on everything. The turn of the season signals a time of great hope and possibility, especially for organizations doing good in the world. Now is the time to start planning how to share [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":109770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6345],"tags":[],"ppma_author":[6397,6387,6350],"class_list":["post-109754","post","type-post","status-publish","format-standard","has-post-thumbnail","category-giving-season","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Great Year-End Campaign Video on Any Budget<\/title>\n<meta name=\"description\" content=\"Wondering how to make an impactful year-end campaign video on a smaller budget this Giving Season? This blog has you covered with all you need to know!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/year-end-campaign-video\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Impactful Year-End Campaign Video on Any Budget\" \/>\n<meta property=\"og:description\" content=\"Wondering how to make an impactful year-end campaign video on a smaller budget this Giving Season? 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