The key to increased donations often lies in the donation experience being offered to your donors. An easy and smooth donation form has shown to encourage donors to donate more, and more often.
At Donorbox, we have upgraded two key features of the donation forms to take your donor’s experience up a notch and help you boost your recurring donations.
1. Updated Form Layout: Call-to-action on Top
Now your donation form starts with the call-to-action message at the very top.
This space must be utilized to inform your donors about what donation interval will help your organization do its very best. Example: “Donate monthly to help us reach our goal!”.
This message can emphasize your goal and your mission. Giving a cue of your preferred recurring interval is likely to nudge a one-time donor to opt for a recurring donation option. A Donorbox heart symbol next to your chosen interval will help you highlight it.
The donation interval selection has moved from the bottom of the form to the top.
Making the suggested donation amounts more visible to your donors. Now your donors can see the available amount options straight away and match with their preferred donation amount.
2. Automated Tribute Emails
Donors often make donations in honor of, or in memory of a person. We have upgraded this experience so your donors can notify a selected person of their special tribute.
In the Edit Campaign section, you can customize the email that the recipient will receive, and include the particular variables to personalize their experience.
Your donor will simply select the checkbox against “In honor of” or “In memory of”. Next, they will fill the honoree name, recipient name, and email along with a special message for the recipient.
The “Notify a Recipient” option lets donors select the preferred way to notify the recipient. They can choose email or post. An automated email will be sent to the mentioned recipient, informing them of the special tribute done by your donor. Click here to find out how to set this up.
Giving an honorary donation is quite a fulfilling experience for your donor. Offering a personalized experience will help boost your relationship and trust with your donors.
With an easily customizable, automated email, we have now simplified this process for you.
Over To You
The new features have already been added to your Donorbox account and it is ready to use right away!
We hope these upgrades will bring the needed boost of monthly donations to your nonprofit and help you reach your fundraising goal.
At Donorbox, we are continuously working to enhance and simplify the donation experience. As the donors evolve with time, so should the online donation experience you bring to them. That is why we look into every suggestion from our users and add the most important ones in production.
If you have any suggestions for us, drop us a note here.
