Resources

If you’re a nonprofit professional, you know that year-end giving cannot be ignored. Approximately 31% of all annual giving occurs in December and approximately 12% of all annual giving occurs in the last three days of December.  And 28% of nonprofits raise between 26 – 50% of their annual funds for their year-end ask. It's generally considered that the year-end giving period … [Read more...] about How to Write a Powerful Year-End Giving Letter – 7 Tips (with Samples)

As a nonprofit marketer, you’re likely constantly looking for ways to improve your nonprofit’s presence – especially in the digital world.All organizations have seen a dramatic shift in the way they operate. Activities, like moving from outbound to inbound marketing, hyper-personalization of approach to customers and donors, and using influencer marketing, are only some of … [Read more...] about The Basics of Google Analytics for Nonprofits

To be successful in 2019, every nonprofit needs to be able to face the harsh reality of operating as a nonprofit organization in the modern world.To get closer to achieving their missions, nonprofits need to face the core truths no matter how challenging they are. Ignoring reality is a pathway to failure. It’s crucial for nonprofits to stay attentive to the external … [Read more...] about 6 Hard Truths Every Nonprofit Needs to Face

Volunteers are, without a doubt, one of the most valuable resources a nonprofit can gain access to. This is primarily the case because nonprofit and public organizations often rely on volunteers to carry out their mission and objectives. Nonprofit volunteers usually give their time and skills to support nonprofit program delivery.Recent studies estimate that about a hundred … [Read more...] about How to Attract the Best Volunteers (And Keep Them)