“I'm seriously considering donating to this charity. It makes sense.” You've probably heard that statement from someone. You might have even said it yourself. Most people who make statements like the one above often believe that they're making independent, unbiased decisions. But in reality, they're conforming to a phenomenon called social proof. Social proof—or … [Read more...] about How to Add Social Proof to Your Nonprofit’s Website
Your 990 Made Simple: 5 Tips for Nonprofit Tax Filing
Tax season is upon us! Filing taxes is no one’s favorite pastime, but it’s necessary for nonprofits to keep their tax-exempt status. When you started your 501(c)(3), you registered to be a tax-exempt organization. Maintaining that status will help your nonprofit save a lot of money in the years to come. That’s where your IRS Form 990 comes in. Nonprofit finance … [Read more...] about Your 990 Made Simple: 5 Tips for Nonprofit Tax Filing
How to Leverage User-Generated Content to Promote a Non-profit
As a non-profit, one of the most critical parts of your job is building a relationship with the donors, audience, and community. We'd say more so than any other type of business. In fact, your non-profit marketing strategy should revolve mainly around engaging with the community and building trusting relationships. It's not an easy task, especially since you'll have to … [Read more...] about How to Leverage User-Generated Content to Promote a Non-profit