Guest Author

One of the biggest issues for charities in 2021 is increasing visibility online. While street donations remain the most popular way of contributing, online donations are slowly gaining ground as the dominant channel. As many charities struggle to adjust to changing realities, visibility on the web remains a challenge. However, there’s an even bigger challenge for … [Read more...] about How Storytelling Increases Trust in Your Nonprofit

Content is king. So marketers say. An effective content strategy for nonprofits of every type and category can prove to be highly successful at receiving a good amount of donations by reaching people who are eager to help. Content helps you build expertise and authority in your niche, allows you to share news and tell stories to engage your audience as well as build new … [Read more...] about 6 steps to Devise an Effective Content Strategy for Your Nonprofit

Fundraising is a non-negotiable for all nonprofits. All nonprofits need to raise funds in order to survive and thrive, regardless of their size. From multi-million dollar organizations to small community charities – fundraising is inevitable. So, by default, fundraisers are too. But, there just aren’t enough fundraisers to go around. There is a bigger … [Read more...] about How to Hire and Retain Great Nonprofit Fundraisers

For-profits and nonprofits treat accounting very differently from one another. The primary difference between the two types of accounting is the concept of accountability. While for-profits focus on profitability, nonprofits focus their accounting efforts on staying accountable to their supporters who have generously contributed. As your nonprofit collects donations from … [Read more...] about How Nonprofits are Different: Accounting Questions Answered