Recurring donors are an important part of nonprofit fundraising. The loyalty of these donors makes them valuable components of your organization. So, how can you encourage more of your supporters to give on a regular basis? We have some tips so you can encourage regular giving.
Before moving ahead, here’s a short video on How to turn One Time Donors into Recurring Givers ( 7 Tips):
1. Make sure your donation platform allows for easy monthly giving
First, make sure your donation platform allows for easy monthly giving. Make it an easy and obvious option for your donors to choose “monthly” when donating. Donorbox has one of the easiest ways to collect recurring donations.
2. Give your monthly donors exclusive updates
Give your monthly donors exclusive updates. Let them know what goals you are working on or what events you are planning, and include photos and personal stories. Let donors know that they really are making a difference!
3. Reach out to your loyal donors
Reach out to your loyal, long-term donors. Ask if they would like to upgrade to be a monthly donor when sending them updates or thank yous.
4. Let your donors know the impact of their donations
Make sure monthly donors know how impactful their donations will be by showing what each donation will be used for.
5. Thank Your Donors
Say THANK YOU. Be appreciative, and show these donors how much they mean to your nonprofit. One way to show your gratitude is to thank them in a special section of your annual report or mention them in your newsletters. Or, write a thank you card or email.