Journalism shouldn't still look like this, right?
$17,293.38
Raised
679
Donations
$18,000
Goal
Now (through December 31) NewsMatch will double your donation to The Objective or match your new monthly donation 12 times.
We want to pay our contributors more and we want to publish more stories. But in order to do that, The Objective needs your help.
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UPDATE: NewsMatch has increased the total matched amount from $10,000 to $18,000, meaning we can now raise more than $36,000.
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What is The Objective?
Major American newsrooms have for generations called themselves objective. But coverage at these outlets, at all points in time, has always been subjectively defined by homogenous newsrooms.
Since The Objective first started publishing last year, we’ve worked to build a space where journalists of color and all journalists historically marginalized by the field can cover and critique the industry writ large. To that end: The Objective has published 29 newsletter editions, 18 Q/A’s, more than 40 articles and investigations, and one notable open letter.
While we started as a volunteer initiative, because of readers like you, we’re now able to pay our writers up to $400 per story, we have a new website, and we pay for all the required paperwork to ensure we can continue to exist.
But our budget is small. We’d like to be able to commission more writers, we’d like to increase our story budget to a more competitive $600 per story, and we’d like to ensure we do all of this sustainably.
Why are we asking you for help now?
This year, we’re participating in NewsMatch, an industry-wide initiative to sustain journalism through matching gifts. Since 2016 NewsMatch has raised over $150 million to help keep nonprofit journalism strong.
Through NewsMatch, we can earn up to $36,000 (which is equivalent to our entire budget right now), which in turn means that to pay our contributors more, pay ourselves a modest stipend, expand our operations, and publish even more stories.
I want to learn more about The Objective
You can take a look at our website here. Here are a few stories that will help you get a bit more familiar with our work.
- U.S. newsrooms are very white. So are the critics and the journalists that cover them
- They spoke up. Now what?
- Evangelicalism isn't just a white people thing
- Q&A: Trans media workers make their own space
- Q&A: Get Current Studio wants to bring publishers of color online
We appreciate your support.
Donate to help The Objective hold journalism institutions accountable and help make space for new ones.
Donor Wall13
Petra | $311.36
Keep up the great work!
Anjali Khosla
Adriana | $10.87/M
I’m so thankful for your work! 🧡
Lily Lou | $250/M
Justice Dumlao
Ily Nawar
Paulette | $518.59
Happy to support a much needed platform.
Ki Wan
Zach
Cannot think of a more worthwhile venture in today's world. Excited to see what's next!
Naomi Nightingale | $52.23/M
Hearing about The Objective for the very first time
The Objective | $26.27
I am so proud of you Gabe Schneider. I wish you the best best.
Alexandra
One of the greatest sources of honest, transparent journalism. Truly the future
Eliana
I appreciate The Objective's groundbreaking coverage of issues in the world, *and* in the world of journalism. They're providing a much-needed challenge to the paradigm of objectivity in journalism, and I'm proud to support.
Eva Lopyan | $5.50/M
Appreciate the journalism perspective of issues that align with my point of views.