Joe Alexandre Memorial Family Fund

The Alexandre family established this fund to support a variety of charitable purposes in honor and memory of Joe Alexandre. Born on the Azores Island of Terceira on May 14, 1937, Joe came to America with his mother, Eva Rocha, as a 12-year-old boy knowing not a word of English. In 1960 he married Loretta Trutalli. They established and operated the Alexandre Dairy in Ferndale while raising three children, Renae, Blake, and Kristina. A progressive dairyman, Joe enjoyed improving his business. He served as a director on the Humboldt Creamery Board and as president of the local Portuguese Association. After he retired, he and three partners purchased a restaurant and card room in Ferndale, Poppa Joe's. He loved to entertain and have a party, and he never met a stranger. "You may be gone from this earth, but you will always be remembered by the friends and family who loved and respected you." (2004)