Youth Be Active (YBA) Program
YBA is our Youth Be Active University Social Media Campaign where we seek to promote being active and participation in sports reaching 20,000 young Africans Nigerians in university through Facebook, Instagram and Twitter with positive and reinforcing messaging about the importance of physical activity. University students will share media showing physical activity they are participants in with a chance to get voted by their peers to win a photo or video of the month prize. This prize will include sports supplies and a volunteer activity in the community to support the less privileged with access to physical activity.