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The Uptown Shelby Association is an award-winning, nationally-accredited 501(c)(3) nonprofit that works to advance economic development & quality of life. Our efforts include business development, promotions, historic preservation, and community partnerships in the heart of our community. Please see below for a list of our programs and services.

For nearly 40 years, we have been working to bring Uptown Shelby back to life. We’ve had great success, including over $15.8 million in public investment, over $22.7 million in private investment, and 36 business expansions in the Uptown district since 2013 alone. To learn more about the impact the Uptown Association has on local businesses, click here for a short video.

With COVID-19, we all face an extraordinary challenge like never before. We’ve adapted our strategic plan to respond to the pandemic 's effects on our organization and our businesses. Unfortunately, a significant portion of our budget is in danger due to the economic fallout from the pandemic, which puts our services and programs at risk.

By making even a small donation, you can help us to continue enhancing our community and serving our local businesses, who are such an integral part of our community. 

Our services for stakeholders in Uptown Shelby include:

  • business development for aspiring entrepreneurs, new businesses, and existing businesses
  • customer analysis, Google My Business, and other marketing support for businesses
  • cultivating collaborations, relationships, and cross-promotions among businesses
  • local & regional marketing to promote the Uptown Shelby district and the “buy local” message
  • serving as a liaison between local government and small businesses
  • support for prospective and existing property owners on topics such as grants and design assistance
  • COVID-19 response & support for property owners and entrepreneurs

Our programs & projects include:

  • open flags
  • alley lights
  • public art
  • 24+ annual events, including Shelby Alive summer concerts, Second Saturdays, Art Walks in partnership with the Arts Council, carriage rides, tree lighting, Christmas parade, and the Seeds in Season series
  • façade grants
  • business socials
We are a 501(c)(3) nonprofit organization, EIN 56-1346168. All contributions are tax deductible. No goods or services will be provided in exchange for this contribution.