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The Red River Cultural District (RRCD)  is Banding Together with the Austin live music community to support the venue workers, musicians, creatives, service industry and production workers that rely on regular programming and continual income to survive. Your donations will help provide basic relief to those in the Austin live music community that have been economically impacted by the cancellation of SXSW and COVID-19.


The RRCD is a world-wide cultural tourism destination for authentic live music, food and drink experiences in the heart of downtown Austin, Texas. The District is managed by the Red River Merchants’ Association, an alliance of over forty local small businesses in the District – including not only live music venues, food, hospitality, lodgings, lifestyle and entertainment businesses, but also the Austin Symphony Orchestra, First Baptist Church, German-Texan Heritage Society & the Waterloo Greenway.

We are a 501(c)(3) charitable organization. All the contributions are tax deductible. No goods or services will be provided in exchange for the contribution.