Objectivity doesn't work. Let's figure out what does.






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Major American newsrooms have for generations called themselves objective. But coverage at these outlets, at all points in time, has always been subjectively defined by homogenous newsrooms.

The history is right in front of us. Editors at The New York Times initially refused to print the word “gay” in the paper and intentionally ignored covering the AIDS crisis. The Washington Post hired its first Black journalist in 1952 (he left after two years). And the Los Angeles Times’s Editor-in-Chief, in 2020, admitted that the paper “fomented the hysteria that led to Japanese American incarceration, the Zoot Suit Riots, redlining and racial covenants.”

Since June 2020, The Objective has published reporting, first-person commentary, and reported essays on how journalism has misrepresented or excluded specific communities in coverage and staffing. But we're now reaching a fork in the road. Until now, we have functioned as an all-volunteer collective, several of us with full-time jobs outside of this work. 

Here are a few stories from our first year in operation: 

We believe this kind of coverage is not an occasional way to cover journalism, but the focal point. Because of this, we're asking you to support our work. 

Donate to help The Objective hold journalism institutions accountable and help make space for new ones.

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    Donations may be disclosed on The Objective's website. While we accept donations and support from individuals and organizations, our editorial direction is defined internally. As such, there is a firewall between money accepted by The Objective and the specific stories and articles we publish. The Objective may accept financial support for reporting on specific topics or coverage areas, but we determine what the coverage looks like and retain full rights to and editorial control of stories. The Objective is a fiscally sponsored project of the Institute for Nonprofit News, a 501(c) (3) charitable organization, EIN 27-2614911. deemed tax-deductible absent any limitations on deductibility applicable to a particular taxpayer.

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    Christian Skotte | $21.23

    Little Brother of War

    Thank you for covering the Observer implosion with Indigenous Affairs office. Very informative.

    Henry Fuhrmann

    I look forward to more of your inspiring work in 2022.


    Adding The Objective to my monthly news "subscriptions" because I so appreciate the work you all do.

    Steven Thrasher | $104.15

    You're doing amazing work -- keep it up!

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    Adriana Lacy | $259.92

    Continue the important work.

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    Young journalists are the ones who give me hope for this industry. Sending you love and support.

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    I'm happy to support the valuable work you're doing. I find your newsletter stimulating, and it helps me teach my university journalism classes.

    Joe | $10.70

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