Objectivity doesn't work. Let's figure out what does.






Donate to help The Objective hold journalism institutions accountable and make space for new ones. 

Major American newsrooms have for generations called themselves objective. But coverage at these outlets, at all points in time, has always been subjectively defined by homogenous newsrooms.

The history is right in front of us. Editors at The New York Times initially refused to print the word “gay” in the paper and intentionally ignored covering the AIDS crisis. The Washington Post hired its first Black journalist in 1952 (he left after two years). And The Los Angeles Times’s Editor-in-Chief, in 2020, admitted that the paper “fomented the hysteria that led to Japanese American incarceration, the Zoot Suit Riots, redlining and racial covenants.”

Since June 2020, The Objective has published reporting, first-person commentary, and reported essays on how journalism has misrepresented or excluded specific communities in coverage, as well as how newsrooms have treated staff from those communities. But we're now reaching a fork in the road. Until now, we have functioned as an all-volunteer collective, several of us with full-time jobs outside of this work. 

We believe this kind of coverage is not an occasional way to cover journalism, but the focal point. Because of this, we're asking you to support our work. 

$20,000 would allow us to scrape by with volunteer editors and paid contributors. More specifically, your support means that we can:

  1. Pay our contributors. Until now, all work, including editing, has been done on a volunteer basis. Help us commission and pay writers, as well as the people who write our newsletter.
  2. Expand our coverage. Right now, our newsletter, The Front Page, is published every other week. We want to publish it weekly and we want the capacity to publish more stories.
  3. Pay for our website. It costs money to maintain and build out reliable tools for us to publish stories and send emails.
  4. Pay paperwork fees. While we are fiscally sponsored, as we seek out non-profit status for ourselves, there are costs associated with the paperwork. 

- Gabe, Marlee, Holly, Janelle, Curtis, and Chelsea

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