The future of social networking is actually quite simple: a smarter business model that is free of algorithms and advertising and doesn’t harvest and exploit data of the community that is at its heart. People genuinely want a safe space to share their opinions without being criticised, trolled or ostracised. They want to be inspired, to contribute to something to society and to participate in positive discussion and learning experiences, both online and face-to-face.
The paradigm shift necessary to create a new model of social networking is dependent on a parallel shift already taking place – one that defines new parameters for how we interact and how we give space to one another.
This vision involves changing the mindset from competition, celebrity, pursuit of profit at the expense of others and getting as much as we can by paying as little as possible, to a viewpoint that is mindful of what we can contribute and build collectively as an alternative.
In many ways we can be Trailblazers for an emergent society that is closer to one we would all love to imagine. And much of that initiative is in the hands of communities, whether at local level or online. That involves individual choices in terms of who we support.
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