As you know, The AnswerBank is free, and always has been, for our users to access. We have never charged any fees, and, historically, maintenance and upkeep of the website has always been funded by advertising alone. Sadly, over the years, our advertising revenue has declined, in part due to a gradual decrease in traffic volumes, but also due to the rise in the use of Ad Blockers and similar technology.
Whilst we do understand that there are users of The AnswerBank that would prefer to see less advertising on the website, it has always seemed the fairest way to continue to raise funds to cover our costs whilst keeping it free and accessible for all users. However, unfortunately it is no longer sufficient to continually develop and maintain the platform based on advertising revenue alone.
That’s why we need your help; to raise funds, via voluntary donations. Through your donations, we would like to not only continue to support, maintain and provide the service that The AnswerBank offers; we would like to make it even better. We want to implement new features, as requested by the community, and as part of this, we would like to engage you with our plans to invest the funds raised into the platform.
The new Donations feature is of course entirely optional, but we are hopeful that the community can support this as a way of not only sustaining the platform, but to help it flourish and improve into the future. You can give as much or as little as you would like (although there is a £2 minimum enforced by our donations partner to cover card processing fee’s). You can donate as a one-off, or you can opt to donate regularly on a weekly or monthly basis; whatever suits you best.
We plan to be transparent as we move forwards with regards to the funds we are raising and the impact this is having on the continued success and development of The AnswerBank, so it is our intention to provide updates regularly.
All the best.
M. & The AnswerBank Team.